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Tencent Liu Shengyi: Internet marketing will help rebuild confidence in the business concept stock news _ _ _ Tencent Technology

[link widoczny dla zalogowanych] 2009 年 03 月 27 日 20:15 I want to comment Tencent Technology (0) Tencent Liusheng Yi, vice president of network media (Artesyn Technologies with map) Tencent FRANCISCO March 27 news how to eliminate the panic crisis era's confidence in rebuilding consumer brand? Online marketing may not be the only and most comprehensive means, but it is an effective and visible return. March 27, 2009,[link widoczny dla zalogowanych], many domestic advertising and digital marketing industry experts come together \Tencent Liusheng Yi, vice president of Internet media shared with advertisers on online marketing to help boost confidence, the first time during the year Tencent released to the outside world to create \manager's attention. Degree of crisis need to eliminate the \IMF (International Monetary Fund) several times down on the 2009 global economic growth expected this year, January's data show that in 2009 zero growth in the global economy has become marginal. Among these, including China's, which had been considered the most dynamic global economy and growth of emerging economies,[link widoczny dla zalogowanych], growth is expected, from 6.25% in 2008 dropped significantly to 3.25%. (See below) in this macro environment, both brands and consumers, would instinctively fall into the risk of uncertainty and fear, to take prompt 捂紧 pockets, belt-tightening measures. And the consequences of cautious spending, consumers and advertisers in behavior patterns and value orientation is undergoing profound changes. Liu Shengyi that the economic crisis of the consumers and advertisers will have varying degrees of \Only to consumers, consumer behavior requires more information than ever before to help them make the decision information to get more quality and pricing of products whose consumption behavior is often the main driving force. Select a discount or cost-effective products, the consumer in their daily consumption an important way to address the financial crisis, in this period, their brand loyalty and enthusiasm will be greatly reduced. Meanwhile, consumers are starting to focus on long-term investment than ever return to the ROI requirements and not only stay in the price, but also after-sales service of products as well as others used in the evaluation. Changes in consumer brand advertisers presented a huge challenge. In addition to its need to pursue a higher ROI, lower the price of investment value in those higher and more rich media, they also need to consider how to meet the new characteristics of the consumer to plan their marketing strategy and communication discourse. Liusheng Yi said, based on the market situation for advertisers, the advertising industry, and even so the people associated with the marketing have raised unprecedented challenges. It also requires marketers to find more valuable creative space to rethink marketing strategies, optimizing media investments, improve ROI and so on. Help rebuild confidence in the Internet out of the market despite the global downturn is a macro-economic issues, but the micro view, there are no circumstances in a particular ad to help consumers with the Shadow Lord out of the way the crisis of confidence? The answer is yes. Choose from the media to creative innovation, every link on the chain are actively thinking and contribute to the solution. Tencent Liusheng Yi, vice president of network media (Artesyn Technologies with map) Liu Shengyi mentioned the launching of digital media and its efficient, practical, creative online marketing solutions will help companies rebuild confidence in the market and brand. Particularly in information dissemination and sharing, in-depth communication, enhance ROI and continued on into brand loyalty, etc.,[link widoczny dla zalogowanych], the Internet platform is a convergence of consumers and advertisers bridge the natural advantages. First of all, no one medium can be like the Internet that can carry an unlimited amount of information possible, and a high degree of searchability. Internet information can be retrieved features that help consumers and advertisers get more information to support their purchase of judgments. More importantly, as the report points out, JPMorgan, Internet users and use the accumulated information is the biggest advantage of online media. Information can be retrieved, it also includes user behavior in online media on the accumulation of ongoing research and later, enabling them to provide the system for advertisers, the real analysis of consumer behavior to help advertisers more accurately predict and assess. Second, the sharing, in the spirit of the Internet, so that consumers no longer a passive audience, but can actively participate in the brand from generation to spread the whole process, and the correlation between brand greatly enhanced, and this is precisely the economic crisis All brands are the dream period. SNS community through marketing channels to the second cross-communication and word of mouth brand penetration to achieve effective and sustainable establishment of the close relation between brands and consumers. In the network application has all-weather, all-round penetration into the consumer's life and work today, comprehensive Internet platform, will help the brand to consumers to achieve full, multi-point, accurate, continuous type of contact, communication and influence. Is precisely what the economic crisis,[link widoczny dla zalogowanych], brand communication and would like to see the results. Third, the end of 2008, China has more than 298 million Internet users, covering a wide range of user abilities and media placement is still low prices, higher cost of the network to become a national media coverage of the media, which not only developed in the first-line cities, the majority of more rapid development of central and western regions, which also help build advertiser confidence in the media put ROI. Tencent marketing platform: reduce uncertainty, enhance the ROI of online marketing platform is based Tencent, China's largest comprehensive, one-stop platform for online life, focusing on the Internet for the advertisers to provide consistent characteristics of integrated marketing strategies. Liusheng Yi said the market in the context of 2009, Tencent's first effective online marketing of its system - a more concrete Tencent wisdom extension, to create a \practical understanding of current consumers, and effectively improve ROI. Specifically, Tencent unique marketing platform across the portal, IM communication platform and online community platform for the model, not only the most extensive coverage of China's Internet population, but also application oriented tools to complete the target consumers in different settings, different behavior lock, for advertisers to provide a combination of breadth and depth of media placement recommendations. Meanwhile, Tencent has three-dimensional multi-dimensional model of the user data, the effect of latitude to form a multi-measurement system and user insight, which allows advertisers to target consumers can build a very clear and comprehensive and nuanced insight into the system to help advertisers multidimensional degree and in-depth understanding of their user data and advertising evaluation. Liusheng Yi said that in 2009, Tencent's marketing services strategy will continue to focus on ROI of the upgrade, and will introduce more integration advantages Tencent platform marketing programs and products, including the world's largest online community for the QQ space to develop marketing and other SNS community. He briefly summarized the online community space QQ space solutions include: custom wide including space hardware, building the brand space, organization SNS interactive activities, APPS application components and other forms of embedded advertising models. In addition, he said, Tencent Tencent will be cut this year to strengthen the team of marketing consultants to help customers to better tailor the brand communication strategy, in an efficient and rational operation of the activation of the brand in the online community of self-propagating power. [Editor: hunterlong]

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