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What the JC Penney Link Buying Scandal Means for SEO in Search Engine News Rating: / 1
2011-03-08 In mid-February,[link widoczny dla zalogowanych], the New York Times broke the story of JC Penney holding the number one rank in Google for hundreds of search terms thanks to an apparent link buying scheme on a grand scale. Google web spam fighter Matt Cutts took action,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], burying JC Penney's site for the questionable practices. What does this say about using appropriate SEO techniques? Discuss (2)