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Younger has extra than 100 bough in the nation later 2001 apt 2005 as 4 annuals ashore the terminal rectification, the number of stores with more than 3,000 from 2001 to the present streamlined approximately 2,000. It is understood namely 80% of bargains are Youngor through its own marketing channels to complete. Resources in such a large and high-quality market background, the Younger to the inventor, namely the integration of resources towards the store brand model development.
apparel market in recent years as competition boosts in business with, Zhejiang, Fujian, Guangdong, three business men's clothing brand built-up areas in terms of corporate management reconnaissance. Very premonitory improvement in 2 directions: one is shaping brand culture and identity, so different brands began in the cultural wording has a different personality and specifics; two marketing channels for the brand terminal is to establish large-scale instead of large stores More media advertising, so that the terminal stores the image area of ??consumer guidance full coerce. Thus, the construction of large brand shops that join traits of either the representation and fully chance the most important brands. Younger no only in many major cities and provincial capital cities directly under the construction of a large-scale flagship stores, including the purchase of 152 million to spall over Shanghai, the Shanghai No. 328 Nanjing East Road, Bank House, the plenary equity amuse in the treasure, and renamed the creating for the Younger I hope moving to the international brand.
Youngor of this investment and brand development from another angle, his face is decided by passenger groups: stuff life as folk and cultural level of the perennial promotion of consumer enjoyment of life, the pursuit of results surely formed the concept of leisure consumption. The super-stores is proceeding below the Consumer different place, so that each consumer can detect in the stores for their own products. Meanwhile, the trend is now spending pile up personalized, customized products must be diversified to meet different needs, pay consideration to individual store management, with a variety of products to meet different consumers. However, modern metropolis is on the consumer's desire to absence to be competent to achieve "one stop" shopping needs in order to dilute the consumption disbursement of period, if satisfied in a decisive area to form a number of products attach, it ambition approach more products to buy. In addition, from the consumer point of view to consider the enjoyment of: spacious and comfortable space to give consumers more shopping to meet the psychological. Which is necessitated before Younger mainstream high-end consumer sections in the state of idea.
the Younger, this construction of large stores of resources is the final collection of various types of control of resources, it has strong capital strength in the base upon also has the following:
1 [link widoczny dla zalogowanych], has a wealth of product devise and R & D strength, able to form quick style update frequency;
Whether through large stores for product marketing, stores or through multi-brand marketing type of points, the maximum that the cardinal kernel that is the product of the update rate and management differences. For sale for a thousand different models of clothes stores [link widoczny dla zalogowanych], if the clothing manner one, then variant huge the store is merely a goods storehouse. Consumers can achieve "one stop" shopping, is bound to the costing habits of consumers combined with consumer demand, so that consumers can enter the store through a lot of the attraction of fashionable clothing styles to improve their lust to purchase, and afterward site consumption.
apparel development, Younger application tall technology to carry out scientific transformation of orthodox garment manufacture, the presentation of progressive intelligent production equipment, improve product quality and document. Meanwhile, to meet the different layers and different individual consumer demand, Younger business strategy to take more products to more than a single brand series, such as the Younger sequence of major consumer groups for the mid-range, high-grade gold Younger consumers are located in . Fabric development and production, the Younger actively questing cooperation with international multinational enterprises, to introduce outstanding diplomatic professionals dedicated to high-density development of high-grade cloth. In addition, the Younger also focus on the development of functional finishing of new products with high joined value, increase of new technologies with neutral mastermind attribute rights, the proportion of new fabrics, and to strengthen the clean production and green environmental conservation, improve the permanence of the quality of textile fabrics gradually reduce costs and improve overall competitiveness.
but also I would like to see: Younger is shaped by the focus on the building of industrial chain integration process, and for its fashion garment product R & D capabilities There are insufficient. On the one hand, the type of business operated by Youngor clothing styles and fashion updates and fashion aspects of the pursuit of degrees that the combination of their own small; the additional hand, in rejoinder to the mammoth production and processing Youngor system, the pursuit of low-volume, multi- style, multi-batch mode of action a clear need for more high-quality resources to mate the industry, but also significant in this regard Youngor absence of capacity.
2, with superior product distribution and information response capability to form a fast response logistics;
a large clothing store in the rich style of goods increased the trouble of distribution and production of the production difficulties, and accordingly need the business side can have quick product allocation capabilities and feedback capabilities. Today the domestic brands of large retail channels, not fair a new type of point of sale marketing, but also to digestion the excess product deduct stores in the past, under the prelude of this outcome, consider the business side need more logistics and distribution of goods, to be able to to achieve efficient use of goods, not only to produce goods specialty stores and warehouse turnover.
from 2001 to 2010, Younger amplified a decade of information technology development strategy, in the implementation period of the first five years of maneuvering, the Group has provided 1.2 billion, but this is apparently a quite worthy - and now, Younger than the stock fell by more than 30% in the elapse, the catalogue cost savings of a billion; difficult order processing and procurement management becomes automated, inter-departmental Communication has also been improved; deserving to person mistake to reduce the losses reasoned by almost 20%; the company's ability to answer to the orders additional, the making cycle from the last 90 days to 45 days. At least in cost savings and overall control of the process already has a lusty control and management capabilities.
However, in the present information old. Various types of data and market information accumulation, thinking more through artificial information recovery, assortment completed. Rapidly changing the face of market competition, and the different chapters of the consumer spending tend to depend solely on rhythm and electronic information systems is clearly quite reluctantly. Therefore, how to muster the existing terminal stores the feedback to achieve more market information processing capacity to be mobilized rapidly Logistics Group, the most major reaction.
3, has a strong brand beg, to achieve the immobilization of consumer groups;
Younger marketing the Chinese 30 years, tens of millions of consumers. Whether in the Younger or through media advertising in the distribution of the franchise stores nigh the Younger, which is a good brand picture for many Chinese consumers to approve and avow one of the factors. Younger impetus by fitting clothing store in the customer directly to the formation of visual clash on the senses, to fascinate and guide to the notion of client consumption and strengthen the brand and ultimately the customer to build a fixed consumption implicit musing, which is why Younger men with absolute sales in the ratio of aggregate to top the main cause.
But it is an experience of 30 years Younger "antique" Chinese brands in the apparel and consumer markets of international shape today, "Jacobi Seoul "has been preferred the savor of a particular kind of endorsement: Younger characterize traditional business clothing; it is the middle-aged people like to wear clothing brand; in the international city of China, he is also, also many history, too mini conservative, not "Western style" and form; he was not the alternative of a cloud of youth people. Therefore, Youngor how to ensure that some consumer groups remain fixed to the value of contributions to their consumption, when new customers obtain more recognition is the appeal of the aboriginal brand into a brand strong and settled long-term profits access to the source of the important work.
the above expression of the Younger existing terminals and operational resources, and how these resources into the market interest Youngor Group become the future operation of the market main content. I here to do an implicit decrees, the Future of Younger is likely to become an "integrated shops."
integration of shops, that is targeting the same client found operating platform for goods to a single brand or store brand is formed in the fashion of commerce model. Integration of the mart was nativity out of consumer teams in modern society continues to mature, in the commercialization of today's large-scale requirements of consumer buy. Suitable for expense by numerous assorted brands concentrated in the same area to sell, you tin encounter the changing needs of consumer groups, merely also to corporations and make full use of the brand's resources to achieve the maximization of market interests. yixian:
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]