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Nowadays, it became very difficult for tobacco companies to market their products, as severe marketing restrictions are implemented in the majority of countries.
But experienced smokers still remember the golden age of tobacco industry,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], when tobacco companies were introducing various highly effective and attractive marketing strategies to keep smokers loyal to their product or attract cigarette smokers from rivals.
One of the most successful advertising campaigns was Marlboro Miles, carried out by Philip Morris USA,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the owner of Marlboro,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the best-selling cigarette in the world.
Though, the leadership of Marlboro brand in the international tobacco market was so strong that it needed no advertising, still the company launched a campaign which was bound to succeed.