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Cultural Characteristics of the Western Network

[Paper Keywords] West; Internet culture; features [Paper Abstract] This paper studies network culture in Western countries, analyzed the current situation, explores the culture of Western scholars on the characteristics of the network studies, and Western scholars that the lack of awareness of cultural hegemony on the network.
(2) extensive. Internet culture is open beyond the boundaries of nations and countries, the cost of Internet access more and more acceptable for the civilian population, cultural participation and access to information reducing the cost of everyone involved as possible.
Internet culture is special cultural information age, development of human society to information society products. It originated in Western countries, in order to computer as the physical carrier and its associated equipment to users as the main body to the virtual space as the main field of communication networks to digital technology into the basic means to various forms of information as the main contents of people's thinking, values, moral consciousness and behavior have significant and far-reaching impact. In the context of globalization, the world economy, the growing cultural exchanges between nations influence, cooperation, interaction is increasingly strengthened, countries, ethnic and cultural melting pot in the network together to meet new opportunities and challenges. Advanced transmission technology so that the form of cultural production and dissemination across the nation and national boundaries. A Western cultural studies scholars to network American scholar David Porter will be the concept of network culture is defined as: computer technology and communication technology, have to rely on the network,[link widoczny dla zalogowanych], or through the network formed by extension the development of a comprehensive variety of cultural phenomena. And cultural logic level corresponding to 3, the network also has three levels of cultural meaning on: First, the Internet as a cultural expression of freedom, democracy, equality, the spirit and the network formed in the long run a variety of network activity consensus. These moral, value, aesthetic and other aspects of internal psychological factors are a variety of network forms of culture the most basic and most fundamental thing. In short, the formation of the network society is the new world view and way of life. Secondly, there is a system level network culture connotation. This is the network of relationships to maintain a collection of norms and standards, and regulates the formation of the normal operation of the network society. Network system includes both computer-based system itself, a variety of network protocols, including people in long-term use in the formation of the norms of network usage behavior. Finally, the Internet culture has outside of the physical form. This is also the most elementary form of Internet culture, including computer technology and networks, information technology itself. When the computer and network hardware and software for people to create new forms of communication at the same time, those outside of the material and they offer the possibility to join and become part of the new media culture. Network of cultural studies in the West has entered a relatively steady stage of theoretical study. The development of cultural studies in Western networks can be divided into three phases,[link widoczny dla zalogowanych], the first stage of popular culture and stage of the network to the media as the main force, mainly on the Internet and Internet culture as a descriptive study; the second stage, known as network cultural research phase, with a variety of different academic backgrounds, cultural studies scholars began to intervene in the network, its focus is the Cultural Research Network extended to the four areas - network, the interaction of various factors, the discourse on electronic space, barriers to use of the network and network interface design space, as well as between these four areas are intertwined and interdependent relationship . First phase: a descriptive study stage. The 20th century, early 90's, some of the major U.S. newspapers began to Internet, cyberspace and the Their studies have generally only descriptive introduction to network and some basic knowledge of Internet culture, the shape of Internet culture, the role of awareness is still relatively obscure. Meanwhile, earlier studies by the simple binary opposition of mind; often issued similar dystopian or utopian roar, good or bad about the Internet culture throughout the war. Representative of this stage is (U.S.) DavidPorter with, Routledge Publishing Company published in 1997 Inter-net Culture. Phase II: Network Culture forming stage. This phase of the network culture on the right track, the network description of space and network culture has the basic shape, its complex and multidimensional nature of land there is a degree of understanding. Most researchers in two of the attitude taken, both to see it open all the possibilities of positive significance, but also worried about their drawbacks. Virtual communities and online identities of research is the focus of this period. Representative of this stage is (U.S.) TizianaTerranova with, Pluto Press, 2004 The Network Cul-ture: Politicsforthe InformationAge. Multidisciplinary network of scholars involved in making to expand the perspective of cultural studies, anthropology, Sociology , ethnology, linguistics, women's movement, researchers have their own disciplinary perspective from network culture for the analysis of different facets. At the same time, simple, easy to operate the World Wide Web and the large number of Internet service providers emerged, ushered in the 20th century, 90 years of the Internet boom, the real sense of the mainstream Internet users began to form, which for further research and laid a solid foundation. Third stage: critical research stage, the 20th century, late 90s, scholars released a large number of monographs, the composition of the network have more cultural awareness, the true network culture studies have come. Representative of this stage is (U.S.) BrianJohnHilton, ChongJuChoi, Carla Millar co, TraffordPublish-ing Press, published in 2006 The Global Silk Road: Globalization. Islam and the Creation and Distribution of Knowledge Using theIntemet. Scholars in a broader perspective to study the composition of Internet culture. And the first two stages of the study is the network space to be addressed as an entity, the new study put the network space as a large environment, the network on a larger cultural phenomenon of context, trying to explore more complex and more valuable things; Note that the network took place in the social, cultural and economic interaction between; of the network and its user interface between the technical design process. Second, the characteristics of Western culture Internet Internet culture based on the logic level 3, the American scholar Tiziana Terrano-va characteristics of Western culture, summed up the network culture, the external characteristics of the network, the network the spread of culture characteristics, the nature of Internet culture characteristics of three aspects. 1, the external features of network culture (1) virtual sex. Speaking from the external shape, with the virtual nature of Internet culture. It produces and depends on the virtual Generated in the network before, people have been living in a physical space, namely, physical space. Network is produced, people's survival space of the new changes in two different space for conversion. People in physical space, a set of established norms and habits of life are being broken, replaced by a new virtual space. When people in the social environment in the network as a true virtual reality, people and ideas are the virtual sense of the resulting. (2) symbolic. Network society is a virtual community consisting of symbols from a certain sense,[link widoczny dla zalogowanych], symbols constitute the entire contents of the network. Unique symbol of human behavior, Ernst, Cassirer (Ernst Cassir-er) was defined as a human In the network, who may indulge in the virtual world composed of symbols and away from the real world, the symbol composed of the virtual world of virtual reality may also cause confusion. Exist in the network society everyone is just a symbol, the symbol of the mask will forget the true identity and forget the real existence of the responsibility and moral constraints. 2, the spread of Internet culture characteristics (1) anonymity. Performance of the network communication between computers and computer data exchange, mutual exchange of people do not know each other's identity. In online communication, people can hide their appearance, age,[link widoczny dla zalogowanych], status in the physical space can not hide things. More importantly, it is completely out of space in the network in real societies in which the various constraints, norms and psychological pressure, can be completely in accordance with the way they want to express themselves, what is often shown hide in my heart some of the ideas, moral character, life and values, are the real revealing personal feelings.

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