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perception equals power [link widoczny dla zalogowanych], what does information equal? Influence. And that's what you ambition when interacting with your embark of directors: the competence to affect how you are perceived as a chairman, and how your company namely perceived as one corporation. And you control your inspire aboard your embark, along providing the right info at the right time in the right format.
Of course, you've got to be credible and up front with your advisers and clearly portray the state of your commerce. But no one has the time or the consideration span to tolerate vagueness or fluff in board reporting. Clear board reporting helps keep the company on trail and the board confident and aligned with your goals. Here's what you need to report to your board of directors. Add however you and your administrative group ascertain suitable to the account beneath. Note that each departmental update will necessitate one to two pages in the board pack.
All Departments
For each department [link widoczny dla zalogowanych], you need to talk about the goals accomplished final month, goals not effected last month and why, and the goals to be attained this month.
Now I'll wade you via the characteristics on what you need to be able to address for each of your departments.
Sales/Business Development
? Deals closed and terms of each deal.
? Specifics for ideal customer/partner in each customer/partnership category.
? Sales strategies hired.
? Why deals were lost: Did the bargain work to a antagonist? Which 1? What was their proposition and why was it better than yours? Was the sale lost for a current decisionmaker connected the fray? Why didn't you know almost this in advance?
Customer Service
? Number of inquiries responded to for the month, percent breakdown of customers vs. prospects.
? Average time to resolution on each customer investigation.
? Percentage of customers who have adjoined customer service again and how constantly.
? Plans for self-serve and/or live-person purchaser service.
Engineering
? Technology accustom, integration issues, expertise needed to employ and amend it.
? Technology's reliability, scalability, and extensibility potential.
? Testing reach [link widoczny dla zalogowanych], hosting approach, and strengths and disabilities of vendor.
? Release schedule and key functions per loosen.
Marketing
? Leads creature pursued, and the sum of time it takes a lead to transform a prospective customer.
? Customer accretion, retention, and up-selling strategies.
? Recent and upcoming key marketing activities, such as mailings, sessions, commerce shows, and press scope.
? Product management issues, if anyone. Do reserve in mind namely separating marketing communications from production treatment issues assists clarify reporting a large deal. Remember namely marketing has three silos: sales advocate (guide generation and qualification), marketing communication (PR and collateral), and product management.
? Upcoming Web-site modifications and high-level details.
Finance
? Stock alternatives to be ratified because issuance.
? Head calculate (permanent and temporary) today and projected for quarter.
? Burn rate today and over next three quarters.
? Any new or potential employee issues.
? Balance page, P&L, statement of cash streams.
Even if you don't have a board of directors or consultants, you need to obtain updates on each item listed above to accurately track your business and to hold your department brains accountable. These updates keep everybody focused on results, help foster accountability, and, last merely not fewest, help the CEO and department heads clearly report progress. Additional board-related benefits contain additional believe, improved ability to influence board election, and additional influence overall.