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Education is a country’s foundation. A country can only become prosperous when its education becomes advanced. For the time being,[link widoczny dla zalogowanych], as China’s government investment in education falls far below the international standard, it is wise to absorb social capital to fill the gap. As for the primary schools concerned, we should allow the tobacco companies to offer financial supports while monitoring its advertising campaigns.
Cao Lin (Chengdu Business Daily): Our society hasn’t developed to the stage where tobacco should be banned. Therefore, we still have to be realistic on this issue. Since we allow the tobacco industry to exist and develop, why can’t we allow companies in this industry to fulfill their social responsibilities? On the one hand,[link widoczny dla zalogowanych], we allow these companies to make handsome profits. One the other, we forbid them from using revenue to improve social welfare. It doesn’t make sense.
This stand can only satisfy anti-smokers’ needs to claim the high moral ground, but offers no help in solving practical problems. As ministers and politicians continue their ongoing anti-smoking drive, a battle akin to the later stages of the cold war grinds on, with a besieged British tobacco industry in the role of the Soviet Union, facing off against the strident anti-tobacco lobby.
Every time the government moves on smokers,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], the industry issues the usual protests about freedom of choice and human beings’ inalienable rights to basic pleasures, often joined by a small handful of militant smokers who see the government’s attempts to wipe out their habit as the stuff of outrageous authoritarianism. Over Christmas, David Hockney used his guest editorship of Radio 4′s.
Today programme to inveigh yet again against the evils perpetrated by anti-smokers and when he calls me from his home in Bridlington,[link widoczny dla zalogowanych], he needs no encouragement to do so yet again. A somewhat chaotic 10-minute diatribe includes rather rumly the recent death of the Labour MP David Taylor, who played a key role in pushing the smoking ban through parliament. “I noticed that on Boxing Day,[link widoczny dla zalogowanych], he went for a walk, and dropped dead aged 63,” he says. “If I’d have dropped dead, they’d have said it was my lifestyle.
Nobody mentioned his meanness of heart.” Somewhat predictably, he disagrees with Burnham’s insistence that,[link widoczny dla zalogowanych], with these new measures, the government is not trying to restrict smokers’ freedom. “It has gone much, much too far,” he says. “I’m really outraged now.” He traces his ire to “this fucking little mean-spirited country: I see Martin Amis says it’s third-rate, but it’s 10th-rate now.” He ends with: “There’s an awful lot of smokers who live to ripe old ages.
Now, why is that? Why? Obviously,[link widoczny dla zalogowanych], genes trump everything. Some people shouldn’t smoke, but some people are perfectly happy smoking. Picasso, Monet, Matisse they all smoked, and they all lived to ripe old ages, with very generous lives. Didn’t they? Yes, they did.” Such a move could drive down pricing, boost the market for illegally-imported cigarettes, and most importantly, put an end to “premiumization” whereby marketing activities by companies induce consumers to “trade up” to buy more expensive products.
With little scope to grow sales in a tightly regulated industry, tobacco firms rely on pricing and encouraging customers to move to premium brands in order to grow profit. Cigarette companies are well used to restrictions on their marketing and advertising. The inability to advertise in countries such as the U.K. has led to tobacco packaging becoming a key promotional vehicle for the industry.