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Regional marketing tool (a brand of reverse thinking)

marketing world, war is not never stopped, even though the war in the rest of the time you will come, it is your power over competitors, especially the regional market competitors, you can not go more control, remember that the president of the world's leading car said, I sleep all eyes open, because I want to know the status of my competitors, we feel this is not possible is not it? This is what you are wrong in the eyes of overseas marketing, we are doing regular play, if you are out of the routines are the same, it is not the law can find, the match will be held according to your ideas to perform, the result often is that you lose yourself, how to change the order of the cards there.

us to analyze, write routine because of work, regional marketing manager, to some extent, regional marketing director who was playing, regional authorities, regional leaders, coaches, the recipient of market information and publishers, and other roles, as shown in Figure 1-1.

● marketing director who

region usually have strong marketing capabilities. This ability to consolidate and expand the factory products in the regional market share is very important.

market development and management is the comprehensive use of various resources for the overall product promotion, market development process. In response to competition, in addition to the strategic plan backed by manufacturers, regional director should also carry out specific plans for specific areas (such as determining the form of regional channels, on the combination of the four promotional tools for integrated planning and organizing the implementation), for the skilled use of a variety of competing means, the regional director must have extensive market experience and strong marketing capabilities. If the marketing ability Manufacturers of . Plenipotentiary as a regional market, regional director of the local market development and promotion of great responsibility, to be met or surpassed all the tasks assigned by manufacturers must be pre-established regional sales programs in detail, the counsel to do and then move. In short,[link widoczny dla zalogowanych], a market is the regional director of business skills essential qualities.
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● regional director for the regional authority has extensive

product knowledge, market knowledge, sales skills, and have good management and communication skills. Excellent regional director will often guide the business activities of customers, good staff and customers to do win the highly respected; good salesman will often regional director (including the dealer sales) for the system of sales training and work guidance, to improve their sales skills; In addition, the regional director of its outstanding marketing capabilities and market planning is an important factor in laying its authority. District City Rui Bo domain business management and marketing hand-management market segment (the reverse in the cards line of thinking.)

● excellent coaches

he should be concerned about the salesman's life and work, often they make appropriate recommendations. And to guide them to a daily work as their own, and not wait until year-end performance evaluation to provide feedback and guidance; In addition, the clerk often Yin Siwei other reasons do not want to be creative potential, to overcome this kinds of tendencies, excellent regional director will encourage them to innovate, for example, through small-scale pilot projects, new methods to test the effectiveness of sales, in a small pilot project, the experience of success will enable them to enhance confidence and improve innovation initiative, which strive for greater success.

● regional director for regional leaders

the biggest role in the team, not management, not monitoring, but allow to maintain strong sales force in charge of fighting spirit and high morale; his team has high prestige, and combination of previous experience, working for the establishment of new regional sales operation mechanisms; he also good at discovering problems at work, market opportunities; In addition, he has clear ideas, to develop workable action plan for the team direction.

excellent regional director, he will not form the main focus on production, improve rules and regulations of the matter, they believe, They are characterized by love to ask,[link widoczny dla zalogowanych], would ask Regional Director's authority came from his work experience and work thinking, communication skills and his leadership,[link widoczny dla zalogowanych], his factory in the position, he and the clerk of personal affection. Excellent regional director working in communication with the clerk, it will not act as a will only stay on the surface the issue of communication. He can create enough opportunities to communicate, to distinguish what is an excuse, which is the nature of the problem.

●

sales activity information the recipient needs a lot of information support, know ourselves, can only know yourself! Regional managers must grasp the trend of competitors, channel conditions, consumer response, innovative marketing methods such as Insufficient or inaccurate information, you can not expand sales operations to their advantage. In addition, the regional director of the information collected should be timely feedback to superiors (sales manager), to facilitate manufacturers to take specific measures for specific problems.

● information dissemination

regional director is the bridge between manufacturers and customers and link, in addition to the need for regular customer information and market feedback to the manufacturers (sales), but also require frequent the relevant promotion, advertising, products, prices and other operating activities, the transmission of information to customers, so the customer with the incentive to work or customers; Meanwhile, the (Reference)

This is the card play along, he taught you what, I do not know, you clearly do, I guess we see enough, we all know that wind, rain, thunder, power, and now everyone tells me no wind, no rain the next, it does not rain Da Buda Ray, has it, according to common sense, should be the first wind and the rain, in thunder, nature will be changed,[link widoczny dla zalogowanych], are you still learning stereotyped you, The Analects of Confucius are still back it? The practice of the older generation has past and anachronistic, why do it. Even some of the regional market manager for sales only to put out, so that they do on your own line of how much time. Said the region is difficult to do Yeah, there are some companies in the daily promotions, advertising, advertising to do the regional market is a good way, can not wholly rely on advertising

my new practice is vast, and its A: first to promote localization, that is, all products should be suitable for this region, as you buy pork products in Muslim areas the same. No market in the region for suitable words and dialects, advocacy, is not that the marketing sub-culture, (wife oral doing very well, in order to enter the Shanghai market,[link widoczny dla zalogowanych], went so far as the Shanghai dialect, thank you, sentence From Shanghai women mouth, and prominent women's charming and delicate.)

Second: Visit competitors. I think this is the most important, ①, as etiquette requires. ②, let rivals panic, but also confidence in their own propaganda, ③, the wind blows, the other main leaders of the psychological warfare. ④, disruption to its deployment, watching his reflection. I find that the market is only moving up and have the opportunity, so competitors can make a reflection of your surprise, the market moves, you can know where to start out.

The third is to do Government research. In the region, good government relations, is particularly important this can also reduce these problems, one: can the government give priority in the procurement of your work, and the second, the joint government forces, can increase reputation. Third, the public image to get a lot of consumers. (Continued)

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