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SEO Style;:

A victorious army opposed to a routed one, is as a pound's weight placed in the scale against a single grain. The onrush of a conquering force is like the bursting of pent-up waters into a chasm a thousand fathoms deep.
In respect of military method, we have,[link widoczny dla zalogowanych], firstly, Measurement ; secondly, Estimation of quantity; thirdly, Calculation; fourthly,[link widoczny dla zalogowanych], Balancing of chances; fifthly,[link widoczny dla zalogowanych], Victory. Measurement owes its existence to Earth; Estimation of quantity to Measurement; Calculation to Estimation of quantity; Balancing of chances to Calculation; and Victory to Balancing of chances.

Essentially the ability to succeed will rest with you. Each link in the chain from planning to strategy to execution depends on the other and you have the power to control the outcome. I hear you saying,[link widoczny dla zalogowanych], Tzu said:

And so success lies in bringing all the elements (discussed so far in this series) to bear in an organized and timely manner. When you do it right, success is all but guaranteed with your program. Weaknesses become strengths, the unforeseen becomes seen
(Part of the series on Sun Tzu's; The Art of War - from the SEO perspective.)
Sun Tzu said:

SEO Style;
The consummate leader cultivates the moral law, and strictly adheres to method and discipline; thus it is in his power to control success.
Tactical Dispositions; Part III Wednesday, 19 January 2011 14:23
(tune in Monday for the next edition)