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That’s why when Aryan’s father, R K Ramachandran, decided to throw a birthday party for his son, he chose the theme of superman costume for the party. The invitation cards looked like cobwebs with Spider costume holding up the invitation and the dress code was-what else?-blue and red. Recent market developments indicate that movie memorabilia are slowly but surely becoming as much of a craze in India as in Western countries.
When Bollywood movie director Ram spiderman costume Gopal Varma bought the Millennium Boy, a new soft toy arrival at souvenir stores in Mumbai, for a child in his family, he did not know that the Softwonders branded toy from Mahindra Intertrade Ltd would earn him additional revenue from his latest release, Bhoot. Actress Urmila Matondkar saw the soft toy at Mr Varma’s house and took an instant liking to it. So much so that she bought one for herself and clung to it while on the sets of Bhoot. That was cheap spiderman costume when Mr Varma decided to use the Millennium Boy in the film. Last week, Mr Varma asked Mahindra Intertrade Ltd to step in and retail the Bhoot series of soft toys and memorabilia, which include the Millennium Boy and Girl dolls, masks, pen-holders,pvc catsuits, mobile phone holders, key chains, etc.