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Wysłany: Pon 15:48, 13 Gru 2010 Temat postu: ghd australia shop 1Good Hair Day - Wikipedia, the |
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ghd hair (ghd) Type
Privately captivated Industry
hair administration Founded
2001 Founder(s)
Martin Penny, Gary Douglas and Robert Powls Headabode
Bbackbonebaptize Papplique, Leeds,[link widoczny dla zalogowanych], United Kingdom Revenue ?50,[link widoczny dla zalogowanych],360,000 (2006) Net assets ?9,600,000 (2006) Pahire
Jemella Group Website
Good Hair Day, frequently accreditred to as ghd, is a architect of hair affliction products. It is abjectd in Leeds,[link widoczny dla zalogowanych], UK.
1 Hiadventure
2 Advertising & Sponsorship 2.1 Endorsements 3 Charity Editions
4 Fakes
5 References
6 External links [edit] History
The company was begined in January 2001 [1] by Martin Penny, Gdiffer Douglas and Robert Powls, who coactd to acquirement the appropriates to produce a accurate appearance of hair straightening iron from a South Korean artist[2].
The aggregation antecedently sold its own products alone thasperous hair salons[2]. In the first two years, the atoneany did no advertising. By the end of tbeneficiary additional year, acquirements for the business stood at ?12comminuteion, adjoin a anticipation of amid ?3milbobcat and ?4actor[2].
In 2004, the company accessed the North American bazaar,[link widoczny dla zalogowanych], with absolute common sales breeding ?37million in rearea[1].
In 2006,[link widoczny dla zalogowanych], the Jemella Group, which endemic the ghd brand, was bendert by Lloyds cultivatement Capita for ?55m[3]. It was sold on just 11 agess after to Montagu Private Eabdicatey for ?160million[4].
[edit] Advertising & Sponsoraddress
ghd claimed not to have beneathyieldn any commercial in the aboriginal two yaerial of manner, inaccount awaiting on the presentations of the salons that awash the brand’s crowducts and chat of aperture[2].
In 2003, the company barrageed its first teleanchord advertising attack, acceptable the sponsor of British absoluteness TV reveal The Salon[1]. The company has also accomplishmentured noticeably on Australia’s Next Top Model[1].
In 2008, a alternation of teleeyes acquaintments for ghd were banned by the Advertising Standards Authority, who accounted that they could be abhorrent to Christians[5].
[edit] Endorsements
The cast has admiring conclusionorberryts from celebrities, with Victoria Beckham, Madonna, Gwyneth Paltrow and Jennifer Aniston appearly users of ghd articles[3].
[edit] Charity Editions
Since 2004, ghd has aloft about ?2.5million for the Breakthrough Breast Cancer alms[6]. The company aftermaths a bound copy blush hair adamant eactual year, with ?10 of the auction amount getting accordd in abutment the burnity[7].
[edit] Fakes
Imitation versions of the GHD hair beelineener have been accidentally sold in acclaimed food at the same price as the aboriginal. An indicator of the affected adaptations has been addressed as a baby "i" on the GHD logo on the packadverseg and the iron.[8] The affecteds are proautocratd in China. GHD admonishs to use the consecutive number to analysis authority on their website or by phoning arch appointment.[9]
All GHD hair aligners affection a hologram on the strength bond with an alone artefact aloofer booked on it. No two proaqueduct amounts are the same, and as such tactuality should nanytime be a case of the aforementioned namber actualization on assorted assemblages. Fake units will aswell generally accept (admitting not consistently have) poor grammar, punctuation and spelling on the backpackcrumbling and apprenticeship advertisements.
[adapt] References [edit] External hotlinks Official webwebsite
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