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It's no secret that New York City politicians are embracing social media and toiling to carve out an onlength presence with networking sites like Facebook and Twitter, which have been especially popular with candidates for mayor, public advocate and city comptroller.
But today, the Daily News contends that most of them are obtainting it all wrong!
The News had digital-technology and social-networking expert Darrell West of the Brookings Institute evaluate the Twitter feeds of 11 city candidates. His end: "Most of these people have not figured out how to use new digital tools for campaign purposes. They're sceneing it as informal conversations as opposed to serious political communications, and they're wasting their time."
For instance,[link widoczny dla zalogowanych], "Bill de Blasio just had a great workout. Eric Gioia's toddler has skinned her knee and David Yassky considers himself a 'superb' Four Square player." Then there's "Controller William Thompson's affection for Star Trek, Councilman Tony Avella's complaints about the rain," former public advocate (and currently P.A. candidate) Mark Green's "pretentious" recent tweet that quoted the Roman poet Juvenal (in Latin, no less!),[link widoczny dla zalogowanych], and "mundane scheduling details about parades or fund-raisers" across the board. Way too may excessive personal details, accoring to Mr. West.
But there's one candidate who seems to be on the right track: Mayor Michael Bloomberg, who "won top marks for sticking to policies, platforms and endorsements."
This could be befactor Mr. Bloomberg fancies himself something of a techie. Recently, as the mayoral election draws nearer,[link widoczny dla zalogowanych], he's been pushing a number of new media initiatives, including a contest for architecture Web applications out of city data; a Twitter feed for the city's 311 information service (which as of yet seems most helpful for letting you know that, yes,[link widoczny dla zalogowanych], "Alternate Side Parking regulations are in impact"); and,[link widoczny dla zalogowanych], most recently, a comprehensive stimulus package designed to boost New York's digital sector.
Or it could be because Mr. Bloomberg has basically every political consultant in the city working for him, and not all of them have all that much to do. As the article notes, "his posts are done by staffers and don't pretend to be the mayor's musings."
NYFi's own Andrew Rasiej (also of Personal Democracy Forum) a onetime public advocate candidate and expert on the intersection of technology and politics, told the News that voters prefer the personal contact of a candidate who writes his own posts.
But Mr. Rasiej also gave the mayor top marks, commending him for not pretending to write his own tweets and for skillfully utilizing social networking sites.
"Twitter is an ecosystem that requires listening as much as talking," Mr. Rasiej said.