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Forms of business organization in Network Construction

Thesis Keywords: organizational structure of the network organizational form of knowledge Abstract: Internet technologies, changing our production and all aspects of life, the original morphology is not able to adapt to the new environment. In this paper, the basic organizational structure of dynamic design method of analysis of the current organizational form of the problems, consider the form of internal and external business needs of the organization to build a learning organization model based on a new organizational form, and the advantages of this organizational form was analysis. Finishing. I. Introduction information technology is a great impact on our work and life, changing our production and all aspects of life. The digital revolution has brought to mankind by the exact method of digital methods to process information and use of its transmission characteristics of a high degree of accuracy, make the right decisions to achieve its guidance; Internet's rapid development, it greatly expands the human circle of life, both material and raw materials, financial capital or human resources need to be configured on a global scale. These contributed to the global economic integration, changing the mode of operation of the business world. Modern enterprises are faced with this rapidly changing international market and the fierce international competition, the management system must be placed in the international environment, the flexible, rapid response to seek opportunities for organizational survival. To this end, from the perspective of organizational form, the traditional form of business organization does not fit the new situation changes, the organizational form must be changed as the situation changes. Second, the basic organizational form of the design method - Dynamic Design organizational structure there is no perfect world, the organization structure and morphology. Under certain conditions, a certain organizational form may have significant advantages. But once the conditions change, advantage may be lost. Influence and restrict the organizational structure designed and built mainly from the information communication factors, technical characteristics, business strategy, management system, enterprise-scale changes in six areas and the environment. A good organizational structure should enable the efficient and orderly transfer of information. And subject to business strategy, and adapt to the outside environment. In addition, this era, A variety of internal and external factors are always in a constant flux. Only to discover organizational structure of the problem. And take corresponding measures. Implementation of the organizational structure of the local or overall adjustment. In order to maintain the efficient functioning of organizations. Therefore, in the Internet environment to change organizational form, organizational structure should be based primarily on the dynamic design principles, attention to the organizational structure of its scientific, standardized dynamic design, to meet and support business growth and development, to avoid the aging and decline of enterprises; emphasize sustainable production and management company, according to the external environment and internal conditions change. Existing enterprises to constantly adjust the organizational structure, organizational structure to ensure that the environmental adaptability and flexibility. Third, the current form of business organization problems Harold Koontz has said that the purpose of functions of the organization is to design and maintain an office structure, so that people can achieve organizational goals and effectively work. But with the development of society and changing times. In particular, the accelerated process of economic globalization and market competition, the current general H-, U-type, M type of pyramid-type structure, and its shortcomings have become increasingly apparent. The structure of this pyramid is at the top of the absolute authority of senior managers. Department heads and middle managers immediately below. The operator at the bottom. This organizational structure allows enterprises lack the organizational ability to innovate. Difficult to adapt to the increasingly fierce market competition. Outside the enterprise environment, information technology, globalization, technological development of high and the knowledge economy, mass production, mass consumption era has ended, the increasing demand for personalized, diversified, so production must change multi-species, small quantities. In this case, business organizations, the traditional organizational model will inevitably lead to increasingly large scale, bloated, staff expansion, decreased sensitivity, the logic of its existence faced with severe challenges from the internal perspective, concentrated in the upper right, under the autonomy small. Low level of participation in decision-making, creative potential is difficult to release. Top leaders and grass roots far, inconvenience exchange, easy communication. In addition, the new generation of workers are more educated, more personality. Sense of participation and more intense. Unwilling to work long been engaged in monotonous from the perspective of business operations, the current form of most of the organizational structure of the sectoral approach is still based on traditional division of labor based. In this organizational structure, on the one hand to clear the rights and responsibilities of members, but on the other hand led to a certain extent, members only see the work of the department. Global view on the lack of organization. And this partial view of the overall operation of the organization may be a barrier, each member has a fixed location, at any given time, only do one thing. For example, new product development. Research department is responsible only for research, and then to the production sector. Production department is responsible only for production. And then to the marketing department. There is no wealth of information transmission. Three departments lack the necessary communication, often some products do not meet the market demand for business tragedy. Fourth, the basic organizational form of the design requirements of prediction of future information development. Considering the internal and external factors, the use of dynamic organizational structure design. Re-design the organizational form. In order to meet the needs of development in the design of Intemet environment organizations must consider when we form the following questions: 1. Morphology should be conducive to high-speed transmission and exchange of information. Business activities under Intemet environment, the effective exercise of its information flow determines the allocation of logistics and everything is cash flow,[link widoczny dla zalogowanych], companies often demand especially for higher response speed requirements. So we must take into account the flow of information management activities throughout the course of transmission and communication channels, the channels of communication to make the information as convenient and efficient; to each member of the organization can have a clear understanding of each communication object content, methods and channels; so that information in accordance with established routes and levels of order delivery. 2. Morphology should be conducive to the integration of internal resources. The effective start of business activities, based on the full integration of internal personnel, financial, physical, technical, time, information and other types of resources. In the Intemet environment, coordination of relations and objects of factors, which requires companies to fully reflect the organizational structure of human nature, quality of the pattern of transfer in order to achieve the core objectives of the integration of resources, to achieve efficient use of resources within the enterprise. 3. Morphology is conducive to the integration of external resources. Products and services, network systems in the competitive environment, large enterprises do not have any time to provide a set of network systems in the market all products and services any business resources are limited. Therefore, enterprises should be the organizational structure of enterprises through improvements in information management to adapt to new developments. External customers to establish enterprise resources, technical resources, project resources, human resources, production factors and resources of the network system, the formation of strategic alliances with other companies. Macross enterprise activities, cross-regional development. 4. Morphology is conducive to maximize profits. Enterprises to pursue profit maximization as the goal, there is no profit no business to survive. Therefore, the organizational form should make full use of information technology and network resources under the premise of streamlining the structure, streamlining the link, streamline processes, reduce production costs, in order to achieve the maximization of profits. Five, building a new organizational form of Enterprise Network modern network of information technology in enterprise applications. The traditional hierarchical management to the full participation, module organization, the level of change in organizations, new organizational models, management, break through the traditional management mode amplitude can be limited. Construction companies in the Internet age this new organizational forms, organizational structures and the division of labor-based work processes, while retaining some of the background support of the auxiliary functions (see Figure 1). Learning organization-based network-shaped morphology to the development of enterprise from a single decision center to multiple decision-making center, first of all it business management decision-making power generally delegated to the dispersed business units. And certain important rights and temporary headquarters to do the things to be retained at Headquarters. Such as product sales, market development, product development, decentralization, and the right of the key personnel, technology research and development, joint manufacturing, employee training and education, long-term development strategy and other functional departments remain in the corporate headquarters, the formation of the organizational structure of the relative concentration of decision-making model. Under this organizational form, vertical, hierarchical structure was canceled a large number of middle layer, the internal distance between the upper and lower levels greatly reduced, the organizational structure to the flat direction. Processes required by each department with the personnel they need, if the cause of the project department is mainly responsible for the development of a product is based on the product development process, mainly by market, technology, management functions of the composition of three (Figure 2). Which marketers responsible for communicating the needs of the market and post-market support; technical staff responsible for product design, development, testing; managers responsible for personnel and finance departments and back with support services.