www.public4you.fora.pl

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Improve your writing skills by taking your time, double-checking everything and really diving into the recipient's site for some personal details . It will go a long way.

The moral of the story? Slow down. Think it through and pay attention to the details. It could lead to a whole inbox of accepted link requests.
About three months ago,[link widoczny dla zalogowanych], I mentioned in a ClickZ article that Twitter should consider tightening up its structure to avoid

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Have a hunch about something? Test it. The best link builders out there are always testing things to see what happens and what impacts can be made by isolating variables and making evaluations. Learn your analytical jargon and start tracking what happens when you apply something to a site.

Founded in 1992, Schumacher Homes is one of the country's leading on your lot custom home builders and has built over 6000 custom homes, from 1100 to over 8000 sq. ft., priced in the low 100,000 to over 750,000 dollar range. They have Design Centers serving Arkansas, Indiana, Kentucky, Louisiana, Mississippi, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and West Virginia. Additional information and interactive floor plans can be found at [link widoczny dla zalogowanych]

After you have collected a wide variety of people to contact it is a good idea to save their profiles, which is also a new feature Linkedin rolled out recently. This will give you the ability to go back and grab any needed information about your potential connections when making contact with them.
Liked:

Their system allows users to send a referral email that includes product-specific content including images, descriptions, pricing, offers, reviews-even links to related products. I have seen many page sharing solutions but have yet to find a better product sharing widget than that offered by Te,[link widoczny dla zalogowanych]!! A Friend. Such functionality is particularly helpful for e-commerce sites that have product catalog pages dynamically constructed from database information. This means that large businesses can implement their product sharing widget with ease and give consumers the ability to share thousands of products with their friends in a few steps.
January 11, 2010 Creative Ways to Utilize YouTube as a Marketing Channel posted by Brett Lane in category: Social Media

Truly excellent link building is in the details.

Today's Lesson: Research, Respect, Reach, Reward!
I had the chance to review a sales and recruiting tool with a funny name offered by People Toucher this morning. The layout and functionality for finding sales and recruiting opportunities is pretty professional and easy to utilize. You have the ability to use multiple search criteria when finding individuals via Linkedin's network; which makes finding the right person much easier . The only drawback to People Toucher's system is that it takes you away from their site instead of integrating the search results within its own site. This is probably something they will be integrating into their site in the distant future to keep users within their portal. This would be one of the few ways they can make money in the future. I am going to put this system to the test next week and let everyone know if it will become a part of my sales and recruiting arsenal!

A few weeks ago, I was trying to find out exactly when Google overtook Yahoo in the race for search engine market share. (It's not important why, but it will help you understand why I was searching for such an odd phrase.)
TAF4Commerce Email Example

Ready? The third reason why good link builders fail is that they fail to expand their link building education.
Before you completely write off this post as another then camping out for a while. Or perhaps an eternity.
Cleveland, OH ( PRWEB) February 4, 2010 - Interactive agency Intrapromote has been selected as Search and Social Media Agency of Record by Schumacher Homes, one of the country's leading home builders.

If you click over, you can clearly see that we're in the / archivesearch portion of the toolbar.google.com site:

Creative Ways to Utilize YouTube as a Marketing Channel
Posted by Brett Lane at 7:07 PM
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Intrapromote will create and implement organic and paid search campaigns for Schumacher Homes, and also launch comprehensive link development, social media, online press and article optimization programs to build Schumacher's online visibility and sales conversion rates. Intrapromote's ability to enhance brand awareness and drive web site traffic via best practice, customized Internet marketing services will assist Schumacher Homes in advancing its reputation as the best custom home builder in the country.

And to make it even easier:
Google Indexes Its Own Toolbar Content (?)
Posted by Erik Dafforn at 5:22 PM
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3. Don't disregard an otherwise valuable request. Yes, I'm guilty of this. I see that the links are nofollowed or disallowed in the search engines and so I pass. But did I check their traffic stats on sites like Compete? Did I look into how many variations of a popular keyword they rank for? It could be a link with great referral potential for direct traffic. Do they have an email newsletter that they send out to 15,000 members where I could ask for a client to be featured? Do those email newsletters get archived? Think about all the possibilities before you make a final decision.

Intrapromote In The News
November 4, 2009 Utilize Micro-blog Technology to Find Talent or a Job posted by Brett Lane in category: Social Media

Meaningful: full of meaning, significance, purpose,[link widoczny dla zalogowanych], or value; purposeful; significant .
And all the education in the world is great, but it amounts to nothing if you don't apply it. So get busy .
Why Good Link Builders Fail: Reason Six posted by Angela Moore in category: Link Building
January 13, 2010 Can Linkedin Be Used As A Social Media Marketing Tool? Posted by Brett Lane in category: Social Media

When most people discuss the canonical link element, they describe its usage in the context of duplicate content mitigation , such as www vs non-www content, print-friendly pages, and so on. This is entirely appropriate. But the ways that we're all creating duplicate content are constantly growing and changing, which means that even if you think you don 't need to canonicalize your pages, you might be wrong.
Is Social Media a Fad?
Posted by Brett Lane at 10:04 AM
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What I have learned in the past couple of years is to recognize patterns and there are definitely patterns of behavior that lead to a potentially great link builder either only becoming reasons are:
October 6, 2009 Why Social Media Marketing is Expected of Big Brands posted by Dylan Price in category: Social Media

In conclusion, I pose two questions. First, have you been able to directly influence 800 consumers in one weekâ € ™ s time with a branded message guiding them to your products? Secondly,[link widoczny dla zalogowanych], would that amount of influence represent a positive ROI for your company?
eCommerce 2.0: Let Your Products Have a Voice Online Via Social Media Marketing
Posted by Brett Lane at 12:10 PM
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It seems counter -productive to want to do something and do it well and not learn the best way to do it. And the ever elusive Am I Learning From? time and do some research on that person before you trust everything that they say. Do they have any recommendations from clients on their site? LinkedIn? What about forum or blog posts? How do they handle disagreements that go public?

the Javascript code from the wizard on your product pages. The end result is a highly customized, word-of-mouth marketing tool that requires no additional oversight and that drives targeted, interested buyers back to your site. > Once again, if you are running a large eCommerce based Website I highly recommend utilizing a product sharing solution like Te!! A Friend to help give your products a voice!
I wonder why Facebook isn't really making this information widely known. I know several people who are hesitant to click that t know how to get rid of it. One would think that giving people the option to change their minds might make them more inclined to click the like button, feeling secure that they can later undo it.
Facebook: To Like & Unlike
Posted by Crystal Schauf at 3:27 PM
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Everyone understands the hesitation-but we also understand it as a gut reaction. Human nature often dictates that we fear what we do not understand. When it comes to my personal pocketbook, I feel the same hesitation until I understand the how and the why of the situation. These questions are valid, and I cannot fault the hesitant person when it comes to a marketing budget. However, most donâ € ™ t fully understand the how and why of electrical power in our lives, but we constantly flip the switch.
[link widoczny dla zalogowanych]
But when I share and tweet it, it ends up looking like this:
And it makes it even more interesting when the robot and the site belong to the same company.

* Gain links pointing to their site within a relevant context that stay online in perpetuity.

Having worked in link building for nearly three years, I've seen a lot of people come and go. It's the nature of any business to be sure, but sometimes it's a little more heartbreaking than others. Without a doubt, I have met some brilliant link builders. I've had the privilege as a manager to train some incredibly talented people who have really taken link building as a concept and run with it. It makes me proud in what I do.

With an Intrapromote optimized press release of only 500 words brands can accomplish all of these objectives:

So consider these questions:
Check your sources. I repeat, check your sources. When it's your reputation on the line, wouldn't you rather be sure that you're doing the best possible job you can? One bad mark of publicity can derail your entire career . Treat your reputation wisely and be sure you're not repeating bad information.

What happens when you decide you really didn't like that article? Or you didn't want it shared with all of your connections? Maybe you were signed in to your work-friendly Facebook account and liked an article that was highly inappropriate for work. Some may think you're stuck with the gaffe. Sure, you can delete the story from your News Feed, but that page you If the button is a solid shade, this indicates that you Here is a screenshot of what a page looks like after you have the button):
How it works described by Te!! A Friend:

<a> No, I don't think so, at least in this case. Uncrawled references are generally don't have snippets attached to them, and if you look at the SERP above, you'll see a snipped pulled from deep within the actual page:
Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
Reason Four: Moving Too Fast
Reason Five: Poor Writing Skills
Reason Six: Lack of Creativity

Now its time to conduct some research regarding reaching your target market and Linkedin's new search feature called . Linkedin has added some impressive features in their latest update from December 2009 and describes the benefits as:
Here's the thing. Self-doubt is rooted in fear and fear, by its very nature, is horridly corroding. It will not only take away any confidence you've built up, but it will keep the confidence from returning at all. And specifically, when it comes to link building, self-doubt can do any number of things to you including:

We could debate the merits of the survivors all day, digging into the minutia of what has worked and what hasnâ € ™ t. That debate would not express why Social Media Marketing is a necessity to big brands today. The point is that the history and evolution has created precedent. Big brands do not have to blaze the trail. There is now a decade of experience at your fingertips for Internet Marketing Strategy ( namely through Intrapromoteâ € ™ s team of aficionados) and, yes, it has been 5 years since you set up your Gmail account.
* Enables True Guided Navigation: A list of filters are generated dynamically for every search in order to guide you through the optimal path to find the most relevant people
* Provides Intuitive Interface: Refining your search is easier than ever with an intuitive user interface that allows you to slice and dice search results by 8 facets
* Improves Precision: As LinkedIn continues to grow by the millions, increasing search space requires increased precision to help you find exactly the right people
* Increases Efficiency: Find talent, business partners, customers or a former colleague faster than ever before.
* Reduces Need for Complex Queries: It significantly reduces the need for complex Boolean queries. This was a particular need we heard from many of our power users. Linkedin recommends to users to get a better feel for how the search functionality works:
When was the last time you checked your Facebook privacy settings? Do you know what your profile and activity look like to the rest of the world? Is Google indexing your personal information?

Social Media URL Duplication and the Canonical Link Element
Posted by Erik Dafforn at 7:33 AM
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I recently was involved with a prospective client who really wanted me to promise them some type of results in their PPC campaign. At first I was a little surprised by the question but as the prospect persisted I realized that had said (hindsight is good but cruel) were two different things. It went something like this, they are selling something they can't deliver on. recommendations, and we will work hard to communicate with you to define and meet your goals. As for guaranteed results, there are just too many variables at play in any PPC campaign to guarantee results. search related effort the only guarantee that should be garnered is one of a willingness to work hard with a good client centered focus. A good partnership between client and agency is stronger than any 'secret sauce' and will end up providing many years of solid returns for everyone involved. Anything other than that is an attempt to sell something that you don't own.
* Track Mission Critical Keywords and improved positioning for these on a month over month basis through detailed reporting.
My point is, get into an 've written before about killer brainstorm sessions and how to do them. And I'll be honest, my team has told me that this is something they enjoy the most: getting creative and brainstorming together. Plus, it breaks up the monotony of link building.
4. Keep meticulous records. When you manage a link building team record keeping is always very important so that specialists can share data with campaign directors for reporting and with each other. But what if you're the only link builder? Are meticulous records still important? Yes, because part of link building that many people forget is relationship building. If a site links to a client or your site because the relevancy factor is high, what is to stop you from finding other opportunities with that contact? Can you post a guest article? What about featuring you or them in an upcoming newsletter article? Can your client or company sponsor a promotional contest or special content section with that site? If you don't keep meticulous records, you'll constantly find yourself asking hunting through chicken scratch or spreadsheets to figure it out. Get an organizational system in place that forces you to slow down and stick with what works for you.
Quick question: Should you use the canonical tag on your pages even if you're not sending out multiple versions of them?
Absolutely.

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices

The moral of this little anecdote? Speak up. If you ' re working with a group that's testing some choppy waters, speak up. Afraid to do that? Maybe you should re-read the post about Self-doubt. Link building is a combination of art and science and a little bit of gut instinct. If the group shuts you down, ok. But at least you spoke up. That's worth its weight in gold at the end of the day.
November 13, 2009 Promises Promises posted by Brent Sharp in category: PPC
The other thing I see a lot is a link builder who gets a link through a questionable (and sometimes deceptive) method then advocates this as THE way to build links. Just because something works once, don't count on it as a long-term strategy. Do the less than tactful approaches to link building work? Sure, sometimes they do. Personally, I'd rather do it the right way every time. But that's just me.

Facebook Privacy Settings
Posted by Jen Grant at 2:02 PM
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The key to fully utilizing their system is the way in which you approach users; always maintain an extremely professional manner in communicating with potential contacts. But, first you need to ensure that your profile is professional looking so that when other business people look at you in their system they get the best depiction of Once this is complete, your next step is to identify or break your entire strategy.
November 23, 2009 Google Indexes Its Own Toolbar Content (?) Posted by Erik Dafforn in category: Crawling and Indexing
Even though big brands are not usually evangelists for new concepts in marketing strategy, they all jump on board once the numbers show value (as shown in this video). It would be very disappointing to search for Coca -Cola on Facebook and not find a presence there, or search YouTube for the funniest Bud Light commercials, only to be met with a 404 message.
So, here's what you need to do: make education a priority. Don ' t pass up on free webinars, read some white papers and update your Google Reader.
Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
My team is great at bringing up things that they've tested, read about or are curious to learn more about in our regular team meetings. Sometimes, as the leader of this Motley Crue style group, I need to put my foot down. But I enjoy the conversations and the debate that it sparks.

â € ¢ Facebook and Twitter have become the leading internal and external communications tools within the United Methodist Church. This move has aligned itself with the dawn of the 10thousanddoors advertising campaign, primarily being carried out by social networks and various media outlets.

â € ¢ Best Buy has pioneered usefulness on Twitter by replying directly to customers and non- customers alike regarding technical and consumer support questions via Twelpforce. In fact, @ Twelpforce has been cited in over 800 individual tweets in the last seven days. These are astonishing numbers when applied to the purposefulness of this service, namely to push consumers to your brand .

â € ¢ With the announcement of Google Public Sector, the adaptation of Googleâ € ™ s standard applications for use within the US Federal Government, it becomes clear to those behind the ball that Web 2.0 is a real thing, and mandatory. As a veteran, I know firsthand that this did not happen overnightâ € | or even a fortnight.

If you have an eCommerce business and you want to gain extra traction for your products you need to be utilizing a platform that enables users to spread the word about your products online. I am not talking about social sharing services like AddThis, but a service that lets users send your product information to their friends and family via a customized widget ( TAF4Commerce). A solution like this is currently being offered by Te!! A Friend, A Social Twist Service - [link widoczny dla zalogowanych] Businesses have the ability to create product-specific buzz with a context-enriched specialty word of mouth marketing solution by utilizing their customized widgets.

Why Good Link Builders Fail: Reason Three
Posted by Angela Moore at 1:56 PM
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The evolution of communication (discussed at length here) has sped up exponentially over the three decades since the basic packet-switching system was developed. As we observe the basic evolutionary principles play out with platforms that survive (Google, AOL Instant Messaging, etc.), we begin to realize that social media is gaining a very solid foothold as a by-product of the evolution.

The appearing on pages across the web, making it ever so easy to share articles and sites with your Facebook pals.
We've covered a lot of the basics so far and hopefully at this point you've been able to identify some of your trouble areas and possibly take some action steps to combat the issue. Today I want to talk about a more advanced issue that can catapult you into link building fame. Or at least get you some really good links.

Why Good Link Builders Fail: Reason Five
Posted by Angela Moore at 10:08 AM
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Mary Schumacher Becker, Vice President of Sales and Marketing for Schumacher Homes, looks forward to the new campaigns Intrapromote will custom create for Schumacher Homes, Dafforn, Executive Vice President for Intrapromote, echoes the sentiments of the entire Intrapromote team with his comments on the new relationship with Schumacher Homes: in totally different industries, our approaches are strikingly similar: Remain current on industry best practices, and do whatever it takes to please the customer. We're very excited about this relationship and look forward to big results for Schumacher Homes, stated.
The top thing I see happening over and over again that keep potentially great link builders fall short is Self- Doubt. I've put it as the top reason because I've been the victim of it more times than I can count.

Why Good Link Builders Fail: Reason Seven
Posted by Angela Moore at 10:30 AM
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Self-doubt limits you in your ability to continue to grow as a link builder and get your name into the industry. There are some link builders who throw their names everywhere, but when push comes to shove it's just a lot of show. I know of several link builders who have gotten attention and it's been well deserved. But I guarantee that nearly all of them had to overcome self-doubt.

I'm sure that this list can be expanded exponentially. But I encourage you to watch for future posts on this topic and if you start to identify with things, keep reading. Over the next couple of months, this series will come to fruition and I hope that you will find at least one thing that you can take away and work on and become truly successful in what you do.
My answer most of the time? Show me. Don't test this stuff on clients, but set up a test and run it by me. Prove me wrong. I'm willing to admit it when I'm shown it. But you have to show me.
November 6, 2009 Social Media URL Duplication and the Canonical Link Element posted by Erik Dafforn in category: Crawling and Indexing

[link widoczny dla zalogowanych] seo-29115? utm_campaign = ipshare & utm_source = reader
1. Find the best email. Avoid, if at all possible, the dreaded name is attached to it. There are no emails that get deleted faster from my inbox than ones that start with t take a few extra minutes to read my about page to find out my name is Angela? I mean, really? Do some hunting and see what you can find. There are tools out there to tell you who.is information and with the Web becoming more and more personal via sites like Twitter, do a little extra research to find it.
I firmly believe it can be used as an effective social media marketing tool if the correct strategy is implemented. I have been an avid user of Linkedin for the last 4 plus years and know that great things can happen when connecting properly with other users of this platform. What I like most about Linkedin is that I can make great connections with people I already know from a business perspective, as well as potential clients looking to get connected via their platform.
* Receive a powerful boost to their ongoing Intrapromote SEO program .

I'm not claiming to know each subtle nuance of uncrawled references, but I study robots exclusion pretty closely, and this is the first instance I've seen of a section from within an excluded page being used as its snippet.
Utilize Micro-blog Technology to Find Talent or a Job
Posted by Brett Lane at 12:58 PM
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February 4, 2010 Schumacher Homes Selects Intrapromote, LLC as Search and Social Media Agency of Record posted by Jen Grant in category: SEO Industry News
And, finally, don't assume someone can't help you because they're not a link builder. Ask people who are passionate about the industry you're building links for. Ask the data junkies around you what they can get out of a site's analytics that show growth or retraction during a campaign. Talk to some writers and bloggers about what they're most popular content has been that is relevant to your project. You might be surprised in what you hear.

2. Check the details before you request a link. There's nothing more frustrating for me than spending a considerable amount of time (and I have been known to invest hours) in getting a single link only to go back and check the site once the link is live on examplesite.com / resources to happen on their Robots.txt file and see that anything on examplesite.com / resources has been neglected from the search engines. I feel duped and frustrated. But I've learned and now I check that first, among other things. Are the links nofollowed? If it is, does it look like it's worth pursuing anyway? Check their backlinks; are thousands of links coming from the same ten sites? It's probably a link farm. Be sure to investigate all the details, including the technical tidbits before you spend the time crafting emails and building relationships. It will save you time and frustration.

1. Self-Doubt
2. Not Learning Best Practices
3. Not Expanding your Link Education
4. Moving Too Fast
5. Poor Writing Skills
6. Lack of Creativity
7. Not Asking for Help
8. Missed Opportunities
9. No Personal Outlet for Frustration
10. No Support Team

Last time, I talked about the fact that over the years, I've seen so many people that could have been amazing link builders fall way too short. And through those experiences, I've been able to pick up on some recurring trends and see why this happens.

If you go to the Google Toolbar site's robots.txt file, however, you'll see that this portion is supposed to be off-limits to Googlebot:

Take your brand building to the next level. Contact Lisa Santora at Intrapromote for more details on our optimized press release writing and distribution service.
Basically, I've created a duplicate URL for Search Engine Land, which they didn't ask for and probably don't know about. But the crew over there has anticipated this, because when you look at the source code for the page I created, you see this code:
December 20, 2009 Why Good Link Builders Fail: Reason Two posted by Angela Moore in category: Link Building

* Get their message included in Google and Yahoo News within hours of syndication.

We've covered two really basic reasons why good link builders don't become great. Obviously self-doubt and the lack of best practices in their approach are slightly reasons. Well, prepare yourself because we're about to cover a third topic like that.
- Link builders who feel like they are constantly struggling
- Managers of link building teams and interns who may want to do link building at some point
- People who are just cracking into the industry but are a bit intimidated
- Experienced link builders who feel like this is a good time for gut check of their progress to date
Why?
Because someone else might be creating versions of your pages that you don't even know about.
Beyond just making spelling and grammar mistakes, look at the content of the email. Does it sound like a form letter? Are you taking the time to customize the email so the recipient knows you took extra time to really look at the site and find out more about them? if not, start now. In a world riddled with affiliate marketers who manage multiple sites, they'll catch on to your copy and paste methods when they get two nearly identical emails from you on two different topics.
Here are a couple things to think about to gauge your creativity when it comes to link building:
- When was the last time you invited someone new to a brainstorm session?
- When did you link at a potential linking opportunity and come up with five different ways to approach them about getting a link?
- When was the last time you did some research on what users and readers in your industry want to learn more about and created original content just based on that?
- Are you horribly bored with a link building campaign?
Search Engine Land likely uses the canonical tags to consolidate authority because of their own tracking tags. But in this case, I've shown how someone on the outside can splinter your authority. It's pretty easy to add this tag to your pages (despite the obvious fact that I haven't done it on this blog yet), and the more ways you distribute your content, the more sense it makes to find the time to do it.

So, we've covered the biggest reason why good link builders fail. The second reason? They don't learn best practices.

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
In an ever changing industry sometimes people wonder if what we are doing will make an impact on our clients businesses for the long run. After watching this video I think its safe to say that social media isn't going anywhere. The numbers used in it are staggering in that technology has taken our communication efforts and put them into hyper drive. Reaching critical mass via our marketing efforts is a reality because of technology and I feel things will only move faster in the near future!
Assuming that you read some link development blogs, who are you reading? Has it changed at all since you started building links? If you've been doing this for more than six months and the answer is no, consider a red flag coming your way. Things change and new link builders who are really good at what they do are appearing every day. Have you met them yet? The best way to find them is to browse the blogrolls of other link builders. Who are they recommending?
Are you getting what I'm trying to say here? In link building, we're all about process. How do we approach a campaign? What do we do first? How do we report gains or the lack thereof? What is the competition doing? And all of these things are important. I'm a process-oriented person. But a process cannot be a replacement for creative thinking.

This press release will remain online in perpetuity, providing lasting value via its anchor text links. PR Web syndication also embeds social media sharing capabilities, and adds relevant Technorati tags to the release to create a highly optimized news story that can complement any online marketing campaign. The advantages don't stop there: Intrapromote can enhance your release with YouTube videos, podcasts and PDF and image attachments to build a truly interactive content vehicle that places the spotlight on your brand.

Sales & Recruiting Tool for Linkedin: People Toucher
Posted by Brett Lane at 11:24 AM
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September 2, 2009 It's Time for Twitter to Take URL Structure Seriously posted by Erik Dafforn in category: Social Media

http://www.youtube.com/watch?v=sIFYPQjYhv8
Every link builder has a style and a campaign can quickly become your your for constructive feedback. Seek it out. And if you're managing a team of link builders, schedule regular discussions with your team and have a list of areas for improvement for each member of your team. You can't improve unless you get some outside perspective and assistance.

Let's define creativity before we go any further. I'm not talking about trickery, bait-and-switch or anything underhanded. I'm talking about the following definition as captured by Dictionary.com:
Creativity: the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.
There are several facets in this from the way you approach a site to how you record your activities. So let's take a look at a few of them.
November 11, 2009 Is Social Media a Fad? Posted by Brett Lane in category: Social Media

If you follow these simple words when connecting with people in Linkedin I promise you will make more connections and create wonderful business relationships in the process!

Promises Promises
Posted by Brent Sharp at 1:58 PM
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Ten Reasons Why Good Link Builders Fail
Posted by Angela Moore at 8:33 PM
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Intrapromote is one of the oldest and most respected search marketing agencies. The combination of industry leading experts, best practice execution and an emphasis on web site conversions has positioned Intrapromote as a leader in organic and paid search marketing, social media marketing, link development and optimized content production and syndication. Intrapromote looks forward to working with Schumacher Homes as its new campaigns are strategized and implemented in 2010.
Still not convinced? Take a look at this optimized press release syndicated on October 1, 2009 that helped Autograph Store's Charity Fundraising Division achieve significant gains in its online visibility for its Mission Critical Keywords.

November 19, 2009 Ten Reasons Why Good Link Builders Fail posted by Angela Moore in category: Link Building
Lastly, the best thing I can recommend to you is to take a chance. Put yourself out there. From there, you'll figure out that you either have a lot to learn still or that you're doing all right. But you won't know until you take the risk .

But, I'm going to go back to the p>
And beyond that, are you reading blogs that cover social media and copy writing? I've found those types of sites to be awesome fodder for some amazing link building concepts. Don't limit your ability to learn by only focusing on link building blogs. You could be missing a whole lot of awesome stuff.

So, this post is the kick off to a 10 part series on the most common reasons link builders that have amazing potential fall short of the mark or fall off the map completely. Some of these things can be changed immediately with some focused discipline. Some of the reasons are through no fault of their own, but can still be fixed. The point is, what good is potential if you can't tap it?

Why Good Link Builders Fail: Reason Four
Posted by Angela Moore at 9:09 AM
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December 30, 2009 Facebook Privacy Settings posted by Jen Grant in category: Social Media
About Schumacher Homes

I see this a lot in the link building world. Everyone looks at what the competition is doing and just repeats it. Over and over and over again. What can you do differently? How can you take what the competition is doing and take it to the next level? Yes , it requires extra work but aren't your clients worth it? Isn't your company more than just a product-maker? Find the stuff that really grabs attention of customers and readers and capitalize on it. Find out what a site is missing in terms of content and what users really want and put it into the plan.

What I intend to do is shed some light on the dark side of the marketing budget. The â € œnewâ €?? line item (ten years ago) that has consistently grown in girth and weight: Internet Marketing. Careful marketing execs have been hesitant to pull the trigger on such a volatile strategy such as Internet Marketing, let alone Social Media Marketing. For those in the game 10 + years ago, this probably stems from the dot com crash. For others, it may be shear ignorance of the Web 2.0 platforms. I think it has more to do with measuring ROI.
For those of you who struggle with this, I recommend reading a ton of blogs and make a note of the ones that have taught you something new. If you've been doing this for a while and you've been diligent about your link building education, then the list shouldn't be too long. Take the new things you've learned to heart and apply them to your work. Go to conferences and get involved. Again, pay attention to how much you know and how much is new. When you really start paying attention, you'll find you know a lot more than you think.
Are you questioning the know a better way to do something? Just because someone blogs that you should or should not do something do you automatically rush out and do it or do you think it through? People get really good at what they do because they constantly question things and try and find a better way. They differentiate themselves from everyone else. It's a good thing. If you're not doing it, try it.
In my experience, many link builders have Type A personalities. We're driven, self-motivated, highly analytical and like the details of the work. But there's also the downside of having that kind of personality. And the biggest issue is the inability to ask for help.
December 26, 2009 Why Good Link Builders Fail: Reason Three posted by Angela Moore in category: Link Building

I don't think this is a particularly big deal, but I am fascinated by crawler behavior and the wheres and whys of crawlers not honoring sites' specific robots directives.

I ended up searching for this query:

- Not let you make that potentially amazing link request
- Not point out a unique link building opportunity or partnership
- Not let you hit - Not volunteer for speaking engagements because you're convinced you don't know your stuff that well
- Not refer or even think of yourself as an expert or that you are well-versed in the industry
Whether or not your in the trenches of Facebook is yet to be seen.
Why Good Link Builders Fail: Reason One
Posted by Angela Moore at 9:30 AM
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There are a variety of ways to utilize YouTube as a marketing channel and I've seen some very creative videos take social media marketing to the next level. A great example is Blendtec, they have been promoting their products on YouTube for quite some time now. The most memorable instance I can recall was them placing an iPhone 3G into a blender and it taking about 8 seconds to be completely pulverized. The thing that got me most about this video was I was expecting to see them chop up some kind of food item and instead saw them annihilate a brand-new iPhone 3G. Talk about surprising. Another crazy thing about this video is that it has only taken a little over a year to generate over 4 million views. To put it in plain English, this brand has been able to give its company 4 million pairs of eyeballs looking at its products in a new market online . If they had decided to utilize some other form of marketing medium I can guarantee it would've cost them a tremendous amount of money to generate 4 million impressions to any of their products.
This morning I had the opportunity to review a site that enables recruiters and job hunters to connect with one another with greater ease utilizing micro-blog technology. Tweet-A-Job, which is currently in Beta, describes its services as such, or on-the-go. Twittersphere isn't new, but providing recruiters with a platform to better connect with passive job candidates is still a good idea. All you need to do is sign up for a free account, write a job tweet and pay five dollars to post the information via their system which will connect your message with a large number of recruiters. If you make multiple posts per week then you'll be eligible for a per post discount. It will be interesting to see how many recruiters interact with this new platform in the up coming months!
Most likely you're afraid to ask for feedback because you don't want to be told you're doing something wrong. Constructive criticism is especially helpful when you consider the source. Is this someone who is relatively familiar with the industry and / or best practices for link building? If you're undecided about some feedback, act like a patient and get a second opinion. But if more than one person is telling you the same thing, really look at the issue.
This post discusses how using the canonical link element might help you even if you don't think you need it.
January 12, 2010 eCommerce 2.0: Let Your Products Have a Voice Online Via Social Media Marketing posted by Brett Lane in category: Social Media
Services
> SEO Consulting
> PPC Management
> Blog Marketing
> Link Building
> Online Publicity
> Request a Proposal Case studies | Bios |
| Request a proposal | -> April 28, 2010 Facebook: To Like & Unlike posted by Crystal Schauf in category: Social Media

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How to Build Brand Awareness with Optimized Press Releases
Posted by Lisa Santora at 8:48 AM
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Two key words here to focus on are ; kindness transcends courtesy. (2) To outdo or exceed in excellence, elevation, extent, degree, etc. surpass; excel.

This series has been designed for the following groups of people:

Why Good Link Builders Fail: Reason Six
Posted by Angela Moore at 10:10 AM
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Why Good Link Builders Fail: Reason Five posted by Angela Moore in category: Link Building

One of the secret weapons of great link builders is their creativity .

November 26, 2009 Why Good Link Builders Fail: Reason One posted by Angela Moore in category: Link Building

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
Reason Two: Not Learning Best Practices
Reason Three: Not Expanding Education
Reason Four: Moving Too Fast
Reason Five: Poor Writing Skills
March 13, 2010 Why Good Link Builders Fail: Reason Seven posted by Angela Moore in category: Link Building
Schumacher Homes Selects Intrapromote, LLC as Search and Social Media Agency of Record
Posted by Jen Grant at 12:36 PM
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Answer these questions honestly and you'll figure out whether or not you're truly leveraging creativity in your link building. Get some fresh eyes on a project or sit down and talk to someone who isn't in link building or familiar with the industry of the project you're working on and get their perspective. Super charge your creativity and see what happens in your link building campaign.

So why do Big Brands need to pull the trigger?

Table of Contents
Ten Reasons Why Good Link Builders Fail (Introduction)
Reason One: Self-Doubt
The reasons that people don't ask for help generally stem from fear or arrogance. We've talked about how fear can inhibit you and fill you with self-doubt. The flip side is that you assume you know everything and push forward in full force only to realize that you missed a key technical element because you misunderstood how it operated.

Why Social Media Marketing is Expected of Big Brands
Posted by Dylan Price at 7:43 PM
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While many companies have their own PR departments, marketing pros are always on the lookout for ways to extend their PR reach. Search engine optimized press releases offer an effective way to tell stories and gain increased online visibility and link value. Intrapromote is working with several emerging brands to help them develop new avenues for reaching their target audiences through advanced online PR.
So what exactly does the working relationship look like between a search marketing agency and its client-side marketing counterparts? At Intrapromote we understand that our clients' PR people are intimately familiar with their company's messaging. Intrapromote coordinates with the client's marketers and writers to produce search enhanced press releases that retain all of the necessary components that the client requires; while engineering them to compete for online attention versus myriad similar news stories.
Why Good Link Builders Fail: Reason Two
Posted by Angela Moore at 1:18 PM
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While this isn't all the reasons, most of the situations I've witnessed fall into one of these categories. And because I see it all the time, I've decided to write about it. But the more I planned out this post, the more ridiculously lengthy it became.
In other words, I might read this URL:

Link building teams are incredibly dynamic and I love the team I work with. (Translation: I have the best link builders working with me.) We ' re a group of really talented individuals that put the needs of our clients first and work our rear ends off to do the best job we can possibly do. We're also a group that argues from time to time. But it's a good thing.
When was the last time you received a link request from an individual who clearly spoke English as a second language? Did you delete it right away? Pass it on to colleagues for a laugh? The point is, I doubt you granted the link request.
October 28, 2009 How to Build Brand Awareness with Optimized Press Releases posted by Lisa Santora in category: Online Publicity
Now is the time to start reaching out to people you found while conducting your research and once again you must remember to be professional in your communication efforts. I always make myself available as a resource first to my potential contacts because I would rather help out where possible than be a pushy salesman. I know that by giving my time to all of my contacts, whether current or potential, I can be viewed as a positive influence to their business. This kind of attitude will pay off greater dividends in the long run as it relates to gaining referrals from my network. Also, you need to be transparent to everyone all the time because people are very smart and can read between the lines, and will know if you are trying to pull one over on them.

I'm certainly willing to concede that Google just happened to find this information somewhere else and attribute it to this page, but part of me making that concession is someone proving that it actually happened. I'm not tied to any particular outcome; I'd just like to learn more about why this happens.

Why Good Link Builders Fail: Reason Four posted by Angela Moore in category: Link Building

Some of the worst examples I've seen have included misspelling the brand or keywords that you want as the anchor text. Talk about wasted time. Even if they do post a link, how is that going to help you? Double check your spelling and grammar before you hit send. And want to have your otherwise perfectly crafted link request hit an email trash file? Misspell the recipient's name. Seriously, double check everything.
When it comes to link building, the worst thing you can do is give up prematurely. I'm just here to help.

October 2, 2009 Sales & Recruiting Tool for Linkedin: People Toucher posted by Brett Lane in category: Social Media

Here's an example: When I share something in my Google Reader, here's what happens:
Twitterfeed grabs my Google Reader Twitterfeed takes the URL I'm sharing and appends two UTM tags to it - Via Twitterfeed, Bit.ly shortens the long URL (including UTM tags) that I'm sharing.
Twitterfeed shoots the title of the post and shortened URL out over the @ intrapromote Twitter stream.