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This article was posted on September 08, 2006
Rookie eBayers are disposed to making certain mistakes that are noxious to their businesses. CEO of internet consulting corporation, ,[link widoczny dla zalogowanych], Allison Hartsoe, shares her insights on avoiding the top ten mistakes eBay newcomers make:
See Yourself through Your Customers’ Eyes
? Don’t Start Off with a Feedback Rating of Zero. No one wants to be your 1st buyer―they’d preferably not be a guinea piglet when their money’s at peg. Go in and buy a few products, so you don’t arise to be entirely ignorant.
? Don’t Take Fuzzy Pictures. Clean, quality photos are integral to giving your buyers the right impression. You want them apt discern you as capable and vocational, so determine your listings see the part.
? Include Contact Info in Your Listing. Knowing they can get a prop of you if whichever issues appear goes a long way towards making shoppers feel cozy and secure purchasing from you. Always include an email address, and rather a call number where they can reach you as well.
? Respond to Customers’ Questions Immediately. People expect “instant” everything, including customer service. The quicker you reply your customers, the better opportunity you have of resolving their issues, and production that bargain. Hartsoe points out, “If it takes you two days [to answer],[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], they’ve probably pushed on.”
Money-Matters
? Don’t Accept Cash in the Mail. You have no path of proving that a payment was or wasn’t received, or that the quantity was correct. Accept honor card payments or PayPal―these are faster and quit a handy periodical trail.
? Set Your Prices Based above the Market. Use eBay’s Completed Auctions feature, alternatively try alternatively ’s mall research tools. You ought have a nice fancy of the right cost before listing your items.
? Don’t Lower Your Item Prices at Artificially Inflating Your Shipping Costs. If you dictate 50 cents for an item, and then piggyback 6 greenbacks in shipping fares, your purchasers won’t see the shipping charges until they checkout. At the quite least, they’ll be unhappy; and they may prefer no to complete the sale by all.
What’s in a Name?
? Have a User ID that Reflects Your Products. An ID pertinent to your affair, such as “RefillInk,” provides extra credibility than an ID favor “2Cool4You.”
? Don’t Use Unknown Brand Names in Your Titles. Of always items sold on eBay, 60% are found using the quest feature, which merely searches main titles. You’re given 55 personas to sell your item―don’t waste them on terms because which nobody’s searching.
? Don’t Use Misleading Brand Names in Your Titles. In additional words, don’t put “Disney” in your listing heading for a teddy bear, unless he’s Winnie the Pooh, know next to nothing ofme other Disney production. In adding to violating your customers’ trust and garnering a wrong prestige, you’ll likewise all over in eBay’s doghouse. Hartsoe warns, “They’ll pull your listing; and if you don’t rectify the situation, they’ll pluck your cache and ID, and suspend you.” For frequently searched keywords, relevant to your productions, that you can use in your listings,[link widoczny dla zalogowanych], retard out .
Bypassing these seemingly obvious,[link widoczny dla zalogowanych], yet all-too-common errors,[link widoczny dla zalogowanych], can leftover you many headaches, and make your conversion into the world of eBay-selling a much smoother ride.
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