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Flowers of Spring meeting times, the winter bloom still smell the incense - the real estate business in the winter The consideration

Rui Ying Bo flowers, meeting times, strict control of winter still smell the wax management Maehyang - Housing in the real estate business line of thinking to deal with winter.

12 month central economic theme of the conference is relaxation of the policy to some real estate companies also brought some hope, but real estate developers, the only hope the policy adjustment is not enough, how to adjust the tempo strategy to ensure adequate cash flow, training hard in the winter warm internal strength, the self-help is the most critical. All is not a savior,

changes in real estate business competition

back to look at the real estate industry in recent years, golden years, industry growth in the core motivation comes from the formation of economic growth, the purchasing power to promote the outbreak of the accumulation of wealth, urbanization tremendous acceleration of demand for easy credit environment further boost the enthusiasm of consumers purchase. The rapid increase makes the real estate industry achieved rapid business growth, but also makes a preliminary showing of outstanding companies a competitive advantage, but the industry as a whole, this growth is the scale, extensive, and speed characteristics, land move auction and gate opening and the room rate equity financing as a key driver of market structure in short supply and land bonus feast, from the customer point of view only see the advantage of business expertise rather than the national popularity of industry-management level.

the next few years, as competition intensified with the rise in land costs, supply and demand tend to balance or even the formation stage, a regional buyer's market, relying on a seller's market and bring the simple land bonus profit model will change, the core competitiveness of enterprises will tend to premium brand, product build capability, cost control, customer service, capital operation and other competitive factors. In the competitive market process, the breakdown products from the market dominant enterprises, the two dimensions of the regional market segments to further increase industry concentration.

how to deal with the winter cold?

real estate industry as 70% 97 years, each of the adjustments will result in some companies disappear from the industry. Most real estate companies in Mainland China did not respond to the experience of the industry to adjust, so in the face of the industry downturn appears to Wang Ran flawless, it is difficult and timely strategic adjustments accordingly. But the industry crisis is also a threat to opportunity, success only through the industry downturn in the Ebb Tide, only create more mature, good real estate companies in the industry to pick up after the next to grasp opportunities for development.

adjustment in the industry a clear strategic direction is to further the future development of the core real estate business. Vanke, the industry in 96 years, the strategic adjustment of the contract, from the integrated model to the diversification of trading company to manufacture and sale of residential core, and on this basis for six years, rising real estate side of this rapid development, become the industry's leading enterprises. To grasp the industry trend to strengthen the external market, policy research capacity, in time to adjust strategies based on external changes in the rhythm; while also its own resources, the ability to re-examine, in product differentiation, regional focus, service customization in areas such as deepening. Such as increased commercial real estate investment, business operation and stability through the cash back to enhance the company's ability to resist risks; or with a particular focus on market segments, improve the professional competence appropriate to achieve competitive advantage; there is one enterprise through increased of efforts to reduce the project cost to increase the business cost advantage and so on.

and by accelerating the return of funds to expand the financing channels for enterprises to ensure the safety of the current cash flow is the key to success through the winter. Market adjustment range of people, earn profits on rising house prices, house prices down by working capital, cash flow of goods before the formation of living water flow, reduce the critical time in the industry to adjust the profit requirement, as long as the risk manageable, low-profit or no profit should also speed up the recovery of its investment efforts in order to have the opportunity to low-cost access to new land resources. At the same time to make reasonable use of multi-channel financing, try a new financing model to ensure the safety of the company has cash flow.

core team to enhance the future of real estate companies to achieve competitive advantage at all. In recent years the rapid expansion of the scale of the real estate business has brought a great expansion of personnel and talent level can not meet expectations, and the entire industry filled with a Fuzao atmosphere. Practical training in an enterprise can be less, greater use of high positions, high salaries of poaching ways to use the skilled use, resulting in a large turnover of the core team, corporate loyalty is small, the smooth operation of the project has brought a greater impact .

from most real estate companies in terms of personnel structure, the overall supply of talent is still inadequate, especially in project planning, design, cost management professionals, and human resources, operations management, finance functions of the master. Real estate companies should use this opportunity to make reasonable adjustments of personnel, from the introduction of peer professionals, cross-functional management of the introduction of a master, while enhancing the campus recruitment, strengthen the the management level and loyalty.

strengthen the company's management system optimization is the basis for stable development of the company's future.

first complete business plan system, the operating subsidiary of timely and accurate information on project progress information, data and information in the statistical analysis based on the guidance given reasonable support and risk control, which many the soft underbelly of the real estate business. Group business plan system needs relatively well, both reasonable and down to every level of strategic goals, while you can focus on its implementation and monitoring. Through the application of IT technology to establish a scientific information system can certainly improve the management process more efficient. Group management position to be clear, the headquarters responsible for the decomposition of the overall strategy and planning, investment, financial personnel coordination, brand image, professional development and management experience in marketing, risk control, etc.; the subsidiary is responsible for the operation of the project, cost control, project progress and quality management, sales coordination and customer service. At the same time also through the closed-loop performance management, looking for deficiencies in project management and provide improved and managed by Jiangyoufalie to achieve systematic change in force to promote the formation of Company and the strengthening of executive power.

real estate companies to winter in the industry insight into the real estate development trend, the practice of active management of the summary of experiences and lessons with their own strategies, resources and other characteristics, flexible response, dynamic adjustment in order to enhance the enterprise's own anti-risk ability, as flowers bloom in the winter, pending the opening of the spring as winter jasmine to grasp opportunities for development again.

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