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News Burberry Plays the Game By Britt Aboutaleb Wednesday,[link widoczny dla zalogowanych], Oct 14,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], 2009 / 8:57 AM GMT -5
Despite the recession and the almost weekly fashion brand bankruptcy announcements (and the inconceivable amount of pounds spent on their London Fashion Week extravaganza),[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], Burberry continues to outshine their luxury peers.
Their wholesale numbers are down almost 23%. They’ve closed most of their smaller wholesale accounts and the stores they do still sell to buy less,[link widoczny dla zalogowanych], like everyone. But at the same time they’ve learned to make less, guessing the right production numbers and in the end,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], guaranteeing a better result. Even more importantly,[link widoczny dla zalogowanych], their retail numbers are up by 5% this past quarter, as opposed to being down 8% in the first quarter of this year.
The company’s stock has more than doubled since January and they’re forging ahead with plans to open a minimum of fifteen new stores next year, mostly in Asia and the States. So what does this mean to us? It means we think headlining LFW’s a good luck charm. It also means we’d love for them to knock a few dollars off Anna’s ruffled trench.