www.public4you.fora.pl

njlpkhgea

Do everything we can surprise move - Review of

Abstract The reasons for this boom, in addition to the attractiveness of the film itself, the film's marketing strategy is crucial. Key words speculation; brand concept; surprise move 2006 years of December 14, the film of an expected release in the vigorous manner, and video to the grand scene, the actors performed in place, the gorgeous costumes, etc. To meet people's view. People talked about not only the film itself gives us a visual spectacle, as well as its publicity, planning, marketing, perfect performance on these strange tricks in the film show us before, put eyes firmly fixed on The film, the truly military strategists call the services. producer Zhang Weiping and the two men is the film director Zhang Yimou's gold industry portfolio, since the two have worked together since the making of the film shine, Zhang Weiping not only to become China's top director Zhang Yimou, but also His films became a model for China's top commercial film to make, Zhang's business strategy in this area plays a vital role. We can get a little of his strategy in China. one: that we start from the title of the film is full of curiosity. Curse of the Golden Flower Zhang Weiping said, came before the Film poem by Huang Chao, the poem's momentum in line with the heavy investment in the film momentum, perhaps we should imagine the poem to film scenes from the magnificent, receive a [2] Second: the use of topics that matter to viewers meet the novelty of the heart. for the movie Zhang Yimou, Gong Li is once again broke up ten years after the combination between them will be in what kind of relationship, it is suspense, then there is the combination of a movie they once again must have been a lot of people expect, because it worked with the classic movie is too much. Third: a strong star cast make people full of expectations. star effect now society can not be ignored, the film Chow Yun Fat, Gong Li, Jay Chou, Liu Ye,[link widoczny dla zalogowanych], Chen Jin and other actors can say enough to transfer from the audience appetite. Part separate ways and star of the film's appeal is also to use up: Chow Yun Fat, Gong Li from Needless to say, they have a certain reputation in Hollywood, Jay hearts of young people in China a place in Hong Kong and Taiwan, actor Liu Ye from not acting said. Fourth: to use every opportunity to tempt the audience's appetite for speculation. movie Zhang Yimou, Gong Li broke the news media play plays the Queen always wanted, to say the movie People expect their full cooperation. Zhang Yimou's films will be made a star for every actress, this is people's awareness, then people will still be for the film with this kind of mentality, selection of media hype, that is mysterious and more to look forward, it will allow people to pay attention to the unconscious, in the end is that one lucky girl will be selected. In the repeated calls in the Lehman Lehman Zhang election can be said that some of his care and thought. Zhang Yimou's new film made a star each a The And this time with Lehman, Zhang Yimou is trying to tell those who love movies, love performing, but for various reasons did not succeed, and they still have hope. By Lehman, he gave them a dream, maybe one day they will have the opportunity like Gong Li, Zhang Ziyi, as world-renowned film. During the shoot, the producers cast the relationship is still vigorously speculation, such as Gong Li, Jay Chou on the attitude of These are the concern of inadvertently make the film increased. Fifth: the consolidation of the personal brand Zhang Yimou's status in the eyes of the audience for Chinese film director established the concept of brand awareness. From Keep Cool, People look forward to the moment, sought after Also no shortage of Chinese film director, like Chen Kaige, Feng Xiaogang, Xie Jin, etc., but they do not form their own film production fixed pattern, That is an urgent need for Chinese brands and brand director of the film, so the film can be a way out of China. [3]