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Dołączył: 23 Gru 2010
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Wysłany: Pią 7:59, 11 Mar 2011 Temat postu: Nike Air Max visible Air cushioning |
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They were fortunate to sign a litany of charismatic athletes including perhaps the greatest of all time,[link widoczny dla zalogowanych], but don’t mistake Nike’s march to global leader for luck. The Swoosh became *the* icon of performance footwear and apparel because their gear was every bit as excellent as their marketing.
Case in point: these tears-of-joy-inducing magazine ads that ran in late 1995/early 1996. The [link widoczny dla zalogowanych] 95 had hit early that year and the result was clear: consumers loved full-length visible Air cushioning,[link widoczny dla zalogowanych], and they had to have more. Nike was willing to oblige, releasing a series of bubbly sneakers like the Air Trainer Max that were so innovative,[link widoczny dla zalogowanych], one could have concluded that Nike practically invented running (shoes)
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