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? ☆? Meteor long time no published articles on the motorcycle, and now Zatan of Chinese motorcycle, on, the motorcycle industry has many experiences and a certain bitterness. As a small motorized workers, should be familiar with the motorcycle market in China and marketing, crazye the following little things to share with you. . .
Chinese motorcycle market, the lack of influence of independent brands, \income, CCC certification to the implementation of the European Ⅱ,[link widoczny dla zalogowanych], the new certificate is after hours put into use, a series of national policy implementation, will further proclamationize the order of the motorcycle industry, the market is gradually purified, is conducive to industry self-rule and integration, in character poor production grades, the product can not pledge the quality of the production enterprises will face shutdown or out of the situation, will regulate manners of large enterprises to supply a fair and just competition platform. Branch of China Association of Automobile Motorcycle Liu Ning, vice president of industry to the future sentiment, said competition in the motorcycle industry has been from the initial simple product competition, price competition to brand competition in the development. Brand strategy will help improve the visibility of goods and enterprises, help to open up the domestic and interstateal markets, has become a modern motorcycle business strategy consensus. Brand marketing will become one of the mainstream, consumer requisition for the motorcycle brand will become increasingly intense. Is the so-called Zhiyizhibi can only earn every battle, the real value lies not decided which brand agencies, but in the minds of every consumer. Corporate brand architecture is not real-sided propaganda, but rather on how to stay in the minds of consumers the best brand. In order to more accurately understand the situation of Chinese motorcycles have an objective assessment of China in the motorcycle brand in the consumer awareness and love situation, Beijing Rand consulting and planning firm with the United States three months time limit in the country of non-prohibited areas China's motorcycle market demand and brand awareness, like the class of the investigation and released on November 25, \The survey method used to telephone inquiries, the use of third-order stratified sampling method, the country's economic evolution in accordance with the level of provinces, divided into eastern, central and west three levels in order to infer the overall sample of the relevant tarobtain sample,[link widoczny dla zalogowanych], the total sample of 2,000 items months. Investigate the ownership from the motorcycle,[link widoczny dla zalogowanych], the motorcycle brand consumers know that consumers love the brand of motorcycles, motorcycle products, consumer purchases of several aspects, the results show: First, the motorcycle has become a non- Restriction of residents in one of the main manner of transport to meet the transport requisition of the mainstream car market. Limit of non-prohibited areas in the land, the majority of residents when they go out most often used motorcycles, accounting for 38.1%; followed by buses, 28.5%; 2 8.1% of people use bicycles. Second, the motorcycle industry in China has great market space, town and rural enterprise development is the main battlefield motorcycle. A motorcycle over a third of urban and rural households. In this survey, about 36.3% of households have a motorcycle, the projected total of approximately 61,117,000 (estimated total of the survey for the national prohibition and limitation of non-motorized area residents aged 16 to 50, with a total population of about 337 million about 174 million). Survey, about 12.5% of households in the near future intention to purchase a new motorcycle, the projected total of approximately 21,745,000. Which has a motorcycle to buy more than 5 years of age accounted for 38.5% and the avefury purchase age of about 4.2 years, according to the life of 6 to 8 years of computing in the next 2 to 4 years, nearly half, or about 30 million motorcycle needs to be updated. Motorcycle urban and rural residents and regional economic development has a positive correlationship, the highest proshare East, accounting for 39.2%; followed by the central region, accounting for 37.7%; the last in the western region, accounting for 30.7%. Town and rural households the proportion of motorcycles owned 38.9%, much higher than the 26.6% in urban districts. County and rural areas the proportion of households interested in buying motorcycle 13.2%, while the proportion of urban motorcycle intention to buy 10.0%. Third, in the minds of consumers do not have enough impact on the brand. Survey, has the highest rate of motorcycle brands Jialing Motorcycle, awareness is only 15.2%, followed by 10.2% Dayang motorcycles, Honda Motor 7.6%. Party sectionicular emphasis on investigation, brand ownership is closedownly related with the product launch time, with the emergence of a large number of new brands, with the size of rapid deviates in sorting will also appear. High brand awareness mainly concentrated in the 5-7 brands, but is relatively concentrated, more than 50% awareness of the brand there are as many as 10. This reveals that in many motorcycle brands,[link widoczny dla zalogowanych], the real influence of national brand of very little. Fourth, like the brand is not focused on the lack of unanimous choice of the best brands. Motorcycle brands like the situation from the point of view, prohibition and limitation of non-dwellers is Honda's most popular, accounting for 9.0%; followed by Yamaha, accounting for 5.7%. There are the top five brands Dayang 4.7%, 3.4% of the Jialing and HAOJUE, Wuyang - Honda 2.6%. Top two most popular brands --- Yamaha and Honda are Japanese brands, we can see that China's own brand in the minds of people still lack sufficient influence, China needs to create a genuine belonging to national brands. At the same time, both foreign brands and own brands, no more than 10% favorite, so the lack of unanimous choice of the best brands. Motorcycle enterprises which also left a huge space of brand contest. Fifth, like the main factor is the motorcycle brand of good quality. Survey shows that 74% of consumers love the brand of motorcycle as it is a good quality of its products; 20.6% of consumers because the fuel consumption is small. Restriction of the national non-residents are most nexused about when the family purchased motorcycles is the quality factor, accounting for 62.9%; followed by price and style, the ratio was 47.2% and 28.2%. Motorcycle Consumer information for the main channel is word of mouth. The average price consumers to buy a motorcycle is 5483.7 yuan. In the survey, households can afford to buy the motorcycle price is 5000-8000 yuan 3000-5000 yuan and two. ======
At the same time, many limit the motorcycle, motorcycle license and a series against the policy to Wuhan, it is now also the only suburbs surrounding the city, in the future advance trend of motorcycle and motorcycle will be a dry end,[link widoczny dla zalogowanych], my idea is: As is now engaged in the industry, although to date the motorcycle business into a recession, but friends do not gas Swiss, befactor no one can not predict what will occur to life after only gain valuable life experience, to pave the step for future business, every family has a rough practionice in the economic, success is not asking for the moon, only the complex reality of life on their own, down to earth toil, will have a harvest. . .
last hope to my space friend, that my scenes are wrong described, and their valuable experience. . . .