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We want to change the steel industry, the four concepts

Abstract: The steel industry for its good quality, low cost, light weight, short construction period, you can re-use, six major advantage of the lucrative, attracting a large number of enterprises to enter the industry. Now the domestic steel enterprises have more than 10,000, with influence far more than in the hundreds,[link widoczny dla zalogowanych], mainly in five major sections, namely: Shanghai plates, Jervois plate, Tianjin plate, Guangdong, Fujian and Beijing plate plate. This makes the steel industry, increasing competition, a great ensure that the existing Keywords: steel body structure design First, face the reality: evergreen low barriers to entry or complacent science and technology content is not high, lucrative, these factors have contributed to steel industry, there have been new manufacturers to enter, resulting in intensified competition in steel industry, a smokeless market battle is launched nationwide. Head on, continuously improve the competitiveness of enterprises; or complacency, complacent, is already a must directly face. <? Xml: namespace prefix = o ns = INDENT: 21pt Because in the long run, there can be so-called The result can only own the market getting smaller and smaller, until finally unable to maintain normal business operations - closed down. However, we do not want to lose the power of enterprise development, we want our companies to evergreen, and take a sustainable development. However, hope is not equal reality, and often a large gap between the reality. These differences were mainly from our own ideas, and reflected in all aspects of business management. So, face the steel market competitors, from the status quo, if you want your business to our long-term sustainable development, we must first liberate the old thinking, change outdated concepts, give themselves a necessary comprehensive China's steel market changing, fully enhance their overall competitive strength. <P class=MsoNormal style=development of the fundamental driving force is its people. Human resources are the most important resources of an enterprise, rather than capital, technology or equipment. Marketing need marketing elite, management needs management experts, the investment needs of investment experts, every aspect of business requires the talent to match, otherwise the business can only be an empty shell, unable to resist competition in the market ups and downs. We must be aware of this and a fundamental and practical action at the importance of human resources. Specifically, the main idea should change the following personnel. <P class=MsoNormal style=We used to think, as long as the money can at any time in the job market to recruit the talent required for enterprise development, resulting in insufficient attention to the company's existing talent, and even does not feel the situation was serious brain drain situation or pity. <P class=MsoNormal style=too, one will be hard to find Moreover, the objective fact that can not be ignored is that China's overpopulation, but the talent has never been excessive, but very lacking, and many enterprises are difficult to recruit the right people. Therefore, once the recruiting companies for business development professionals should be required to find ways to retain talent, access to talent recognition and promote their positions in the corresponding make the greatest achievements. Second, Management authority of the world famous Jim Collins in his masterpiece foundation, enterprises will have long-term sustainable development in order to ultimately achieve the transformation from good to great. Undoubtedly, if the enterprise has always been holding This is understandable, new employees into the company necessarily requires a process of adaptation, in the process he needs to know the company, if the introduction of talent from other industries, you also need to understand the company's industry, so time will be required more, it would be difficult in a short time to make the results fully in line with the Company's intentions came out. This may rise to other problems, such as: how to justify the ability of new employees? When will results come out? How should future work carried out? How companies treat new employees, etc.? Therefore, the long-term sustainable development of the enterprise point of view, we should abandon the required. <P class=MsoNormal style=, but should be avoided, always Third, the Many steel companies believe that hiring an employee, companies will more than Yes, recruitment of new enterprises should pay the price pay, increased cost of doing business, but should also see that can create new value, that new people get paid but also for enterprises to create the corresponding economic benefits, which does there is no so-called This is similar to what we spent 2,000 yuan to buy a air conditioning, there is income - only the economic benefits of air conditioning or pay - 2000 yuan or salary. Of course, the talent of the In addition, the can choose to employees, employees can also choose to enterprises, which is mutual, the same as free love. Therefore, we should change these ideas, from deep down respect for employees, attention to staff to maximize the positive motivate employees, improve work efficiency, and create a win-win mechanism, enhance their overall competitiveness. Third, changes in product concepts: the power of making fine, quality-oriented network With the rapid development of information technology, information flows faster and faster, the degree of asymmetric information will gradually weakened, so if our steel companies are not committed to improving product quality and service quality, only the customer as a tool to make money, over time, negative word of mouth must make between the survival of smaller companies. So, faced with increasing information transparency of steel market, we must change the product idea, to abandon the , the customer as a friend forever, not only offer excellent projects for clients, and continue to provide sophisticated and sincere service. Only in this way, enterprises can in the fierce competition in the market to remain competitive and win a steady stream of customers, it may be Fourth, changes in marketing concepts: strategy first, quality-oriented We attach great importance to marketing, and growing degree of attention, because marketing is a direct link to create economic benefits. Business to survive, the product must be sold out. Our steel business is no exception, also attaches great importance to marketing. However, for understanding of the concept of marketing bias, and not enough depth understanding of marketing, we are made of steel companies regard marketing the sale of short-term or <P class=MsoNormal style=rather than to work on marketing strategy in the company, making the slow growth performance of the company, or even continued to grow - a year worse than the year; <P class = MsoNormal style = <P class=MsoNormal style=Marketing: <P class=MsoNormal style=positioning based on the quality and service efforts to win, rather than rely solely on price; <P class=MsoNormal style=the introduction of the correct concept of relationship marketing, relationship marketing is not the result of How to improve the quality of our marketing staff of Steel, which I do some work from the following. <P class=MsoNormal style=first corporate marketing staff to sell, and then have the whole business of marketing success. So, how to In addition to the owners to sell works and which people need to sell it?