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Goodbye, Marlboro Lights. Hello, Marlboro Gold Pack.
“Light” cigarettes are going up in smoke by the end of June, but their names and packaging are getting a colorful makeover.The U.S. Food and Drug Administration says cigarette packs no longer can feature names such as “light,” ”mild,” ”medium” or “low,” which many smokers wrongly think are less harmful than “full-flavor” cigarettes. Cigarette makers are replacing those words with colors such as gold, silver,[link widoczny dla zalogowanych], blue and orange on brands that make up more than half of the smokes sold across the country.
He suggested the FDA take the ban even further and restrict both color and words such as “smooth” and “slim.”Other countries are considering going even further. The Australian government proposed legislation last month that would make manufacturers sell cigarettes in plain,[link widoczny dla zalogowanych], standard packaging, without colors and logos. More than 40 countries already have laws prohibiting terms similar to what the FDA is banning.
The idea of further packaging restrictions has the industry gasping for breath.“Absent this information,[link widoczny dla zalogowanych], massive confusion in the marketplace would result,” James E. Swauger, vice president of regulatory oversight for R.J. Reynolds Tobacco Co., the nation’s second-biggest cigarette company,[link widoczny dla zalogowanych], wrote in a letter to the FDA.Swauger warned that,[link widoczny dla zalogowanych], if the FDA were to go as far as banning colors,Goodbye, Marlboro Lights. Hello, Marlboro Gold Pac,[link widoczny dla zalogowanych], consumers wouldn’t be able to distinguish between brands, and manufacturers could be limited to one type of cigarette per brand because they’d have no other way to distinguish their products.