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Heisei interpretation: an advertising company's training and practice

Heisei effort outside of poems aware of the truth. With the accumulation of target companies and brand heritage is growing, knowledge of advertising will inevitably force and higher requirements. Customer project gradually shift to knowledge-intensive enterprises, OCT,[link widoczny dla zalogowanych], Bird, CCTV, and other agencies in the talent of high gold content just to describe the problem; the other hand, the advertising industry to have better development in China and become a respected business ,[link widoczny dla zalogowanych], there must be a better cultural heritage. Persist in building a lamp makers of public relations experts, our wisdom and imagination to create value. Scholar rebel hard for three years, Wu Xiaobo scholars to ordinary sea 8 years, is difficult to say how successful each of the offerings boasted, but single-handedly turned business sense Fuqin one hand how few people know the pain, many outsiders see is the scenery and bright. Catcher in the advertising and the evolution to a new consultation between picking the pain to experience the nirvana of Hope, someone will know the hardships of the difficult, but also there must be many during the Sisyphus-like loss. God created the return of God, owned by Caesar Caesar created. McKinsey and much in between Ogilvy, no integration of a third line; There are no real reference model, flat into the first wanted to do at home, in addition to the two prophets of modern management Peter Drew-style figures g with Charles Handy's insights on the knowledge-based organizations can be used to What kind of knowledge-based organization, has its original level into understanding. Systematic knowledge, and does not seek to traditional consulting firms to compete in pursuit of intelligence in the enterprise to achieve the appropriate height on; mechanisms in the organization to abandon the traditional advertising companies generally rely on individual heroism, carry forward Perception is in the creation of the rich culture of this unique type of road, flat into the problem to be solved is the need to achieve self-sustained accumulation of knowledge. Not only in the personnel structure of an open mind on the big world outside the advertising industry in many friends; more importantly, the company must continue to expand the knowledge of genealogy, to the knowledge of more areas open the path so flat as to Liu Xiaofeng, Zhou Xian, Teng Shouyao those in the advertising industry is very strange in today's scholars have invited influential role in setting the altar grant Road. Consideration of these objects of art philosophy scholars,[link widoczny dla zalogowanych], as flat as the advertising man opened the window to see the world more. Local advertising industry in its own cultural heritage, the more emotional factors tend to even the appearance of the irrational pursuit of style. Awareness among the people, mature professionalism of Western advertising industry appears to be mainly in this part, but can not see the spiritual descendants of Aristotle's another part of the accumulation, in their emotional and rational There are two parts knowledge of the balance. Heisei knowledge training in the enterprise, the focus of humanities knowledge is also the essence of knowledge in order to achieve a balance, the only way to achieve this balance, this new knowledge-based organization may be necessary for existence. Put aside all this, even if its secular utilitarian, this knowledge of the training effort to at least enrich the advertising present life - this is one of many companies increasingly indifferent proposition is advertising itself as the individual ignored. Accumulation of knowledge, based on the level of knowledge innovation into value is, and always focus on the practical implications of theoretical study, Into view at the level of knowledge innovation and knowledge accumulation itself is a performance increment occurred. Heisei is the ultimate way to build a platform: Text beautiful person, visual communication and beautiful people, beautiful people thinking in this together. Heisei indulge in a dream, the dream to make it painful. To really build such a platform must be burned in the fire three times, three times in the hammer on the anvil, and then quenched in water three times, which means first of all must be in business, management, communication, etc. to adapt to these people built survival mechanism - a knowledge-based organization management. Hierarchy from large advertising companies can be seen, the traditional Heisei attempted to establish a high degree of flattening of the management, the entire company a total of only 2.5 levels, including General Manager be o. 5 level. This is a good organizational foundation, but only the first step in the Long March only,[link widoczny dla zalogowanych]! The next program, the next the next procedure? This is Heisei explore the process of building a knowledge-based organizations in efforts to place. 43
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