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Promote the image of three small business strategy (1)

Successful corporate image is not a flashy ad alone is enough to establish reputation, expectations of short term and establish a good corporate image is not realistic. Ogilvy view, there are the words, peripheral debris like twigs, and they've laid a solid foundation for corporate image. reliable products, to establish and consolidate the good corporate image is important, a well-established corporate image management strategy is necessary means. Especially for existing categories of small businesses, typically a weak foundation for the management of performance, lack of resources, survival pressure, so corporate image packaging and product marketing planning is a paradox of the problem, how to communicate with the public, how to make it enjoyable, how to maintain an appropriate distance and interaction, how moved and have the desire to interest? Chinese papers League finishing. corporate image can generally be summed up as a competent and efficient team image, the image of superior quality products, strict management and harmonious image, the image of a beautiful clean environment and sincere dedication to the service image. We can figure from the enterprise, culture, and Strategy One: characters in different individuals glorifying propaganda-style corporate image building, business leaders should promote individual and corporate strategic objectives, public relations goals to achieve a good combination publicity. domestic small businesses is a considerable number of managers and technical personnel from the origin, which the company's management and development is not entirely a good thing, from technicians to managers often shift between the roles pay a heavy price. can create, develop a platform to improve the reputation of corporate managers to achieve publicity. For example, in a number of influential international and domestic high-level meeting for the business managers for a number of speaking opportunities; will contain a representative of senior management strategic thinking and management strategies available to the media published articles; regularly or irregularly organize expert discussions , seminars and media seminars, to establish a good reputation information. first in the early involvement of the business is understanding the existing social welfare policies, activities and clear business objectives and procedures are the same,[link widoczny dla zalogowanych], after all the internal procedures be implemented after approval and input; also must fully consider the return on investment, guarantee that any one option and corporate reputation and consistent long-term development goals to ensure the purpose and nature of participation in line and maintain consistent corporate image of the branches; addition, we must understand the competition in social activities initiatives and is involved in the project. shape the corporate image to guard against the outbreak of quick success and psychological expectations of establish a good corporate image in the short term is unrealistic. Some veterans in weird way, and business leaders in image management, although there is a need to be in accordance with the performance characteristics of the place himself, but also need to face according to their own customers to adjust and improve themselves. Moreover, the customer itself is a multi-species and multi-level, need to determine the rules to achieve their balance and the need to focus on the key. This consists of three modules: one is based on personal characteristics (knowledge, ability, emotion, behavior, etc.), regular expression (in the employee, consumer, business partners, etc), with the performance of the evaluation and the formation of the current image of the module ; one is based on the different types of audiences (family, employees, management, partnerships, consumers, the public) expect the development to form the ideal image of the module; a charge based on the conditions of personal best practices with other cases a combination of Strategies to improve and enhance the image of the module. With this triad work, and keep track of evaluation, image building, and communications planning, event management, effective control by means of the principle of the audience, so that the image of the responsible persons at the scientific management model below. the same time, employees are close and direct and all types of customers, so the image of employees will be more of an impact to the corporate image, which in turn, and a corporate culture relationship.