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Altria to test Marlboro and Skoal Smokeless Sticks
Philip Morris USA and U.S. Smokeless Tobacco owned by Altria Group are set to start test-marketing of new smokeless tobacco products across Kansas. The new products are created for cigarette smokers or consumers of snuff tobacco, who are willing to try new spit-free products,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], according to the company’s statement released last month.
The leading cigarette maker in the nation, Philip Morris USA,[link widoczny dla zalogowanych], is going to test the smokeless tobacco product named under its flagship brand, Marlboro cigarettes. U.S. Smokeless Tobacco Co,Menthol Cigarettes Attract Young Smokers, fellow Altria Group subsidiary is introducing new product, which is named Skoal Smokeless Tobacco Sticks.
The smokeless sticks are made of finely blended tobacco that is coated on nearly 2.5-inch-long wooden sticks,[link widoczny dla zalogowanych], PM USA spokesman said. Roughly 75 percent of the stick is covered with tobacco. The users put the stick in the mouth and “get the inimitable tobacco flavor,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],” and remove the stick after done.
The smokeless tobacco sticks became the latest products in the streak of alternative tobacco products launched in past years by Altria and other tobacco companies trying to offer adult tobacco users new products to replace cigarettes, especially as cigarette market is declining constantly in recent years. Another reason why major U.S. tobacco groups focused on smokeless tobacco products is that they can be a good alternative for smokers from the states where smoking in indoor and some outdoor venues is banned.