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For those of you who have been perusing the articles I've written during our current economic recession, you naturally may be wondering if I've lost my marbles. After all, throughout the recession, I've been telling you not to lower your prices on products and services.
Why the change in tune?
Because, during a recession, it's better to keep your prices consistent rather than lower them and appear for if you are chasing the money. However, during a revitalization (which we are immediately in), you do want to be on the forefront of lowering your prices for money starts streaming and people ease into spending another. As user trust grows, so ought your affair. And what better way to preoccupy fashionable customers than by offering them a smoking economic retrieval deal by lowering your prices temporarily?
Standing on the Cusp of Recovery
Today, we stand on the threshold of economic recovery. According to the September 16th publish of The Wall Street Journal, "Federal Reserve Chairman Ben Bernanke said Tuesday namely the recession was 'very promising over,' as consumers showed some of the first actual signs of spending again." As small business owners [link widoczny dla zalogowanych], it's now time to push out from below the smoke of fear and stand beside the banner of recovery.
Do you remember the 1983 membrane Mr. Mom [link widoczny dla zalogowanych], starring Teri Garr and Michael Keaton? In the film, Jack (Keaton) and Caroline (Garr) are married with 3 kids and alive in the suburbs of Detroit, Michigan, during the 1980s recession. As the movie opens, Jack has just lost his job in the automatic manufacture and Caroline has been hired by an ad agency, forcing Jack to commerce characters and chance a stay-at-home Mr. Mom.
In the video, Schooner Tuna has employed the ad agency Caroline works for to help them with their image and sales slump. To do so, Caroline comes up with the matchless idea of temporarily lowering the price of Schooner Tuna until later the economic crisis is over. In the movie, you discern Howard Humphrey, President of Schooner Tuna, telling the American public:
"All of us here by Schooner Tuna sympathize with entire of you kick so hard along these attempting economic times. In order to assist you, we are reducing the amount of Schooner Tuna at 50 cents a can. When this crisis namely over, we will work behind to our normal prices. Until then, remember, we're all in this attach. Schooner Tuna. The tuna with a center."
How to Lower Your Prices with Dignity and Strength
1. Create an esprit de regiment.
Don't set yourself individually from your target mart. Find a way to interlock with them emotionally and show them you are in the same boat with them.
Example: We've all been through a lot during this recession and have gone via some quite rough times.
2. Make sure you use muscular wording when lowering your prices.
Don't be namby-pamby. Let folks know exactly what you are doing in fearless, strong language.
Example: We're slashing the price of our services in half [link widoczny dla zalogowanych]!
3. Be entirely perspicuous and upfront and narrate folks why you are lowing your prices.
Don't let there be a whiff of everything slightly off about your offer. Let folks know exactly why you are lowering prices.
Example: We know thatmany of you have wanted to use our services yet base our prices were out of your budget.
4. Be crystal explicit in your phone to action.
Don't apologize because asking them to take action. Tell them exactly what you want them to do and why you want them to do it.
Example: Check us out again! We've dramatically lowered the price on maximum of our products.
5. Tell folks when you will be going back to your regular prices.
Don't waffle approximately almost while you will return to regular pricing. Tell them what you'll be doing and when.
Example: In 6 months, when the economic crisis is over, we'll go back to our regular prices.<br