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Sony Corp. (6758.TO) plans to increase outsourcing of flat-panel TV production for the Chinese market for the next fiscal year starting in April in a bid to cut costs,[link widoczny dla zalogowanych], the Tokyo Shumbun reported in its Saturday morning edition,[link widoczny dla zalogowanych], without citing sources.
Through the move,[link widoczny dla zalogowanych], the company aims to cut prices of flat panel TVs by 20% to 30% from the current levels,[link widoczny dla zalogowanych], hoping to increase its market share in China. The company makes flat-panel TVs for the Chinese market at plants including its Shanghai plant,[link widoczny dla zalogowanych], but now plans to increase outsourcing to local subcontractors to trim production and distribution costs.