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Coca-Cola World Cup: Marketing war song

2010 South Africa World Cup theme song

music industry bigwigs to the Coca-Cola embarked on a pilgrimage trip to Atlanta headquarters. Coca-Cola would like to know how you do it? Its global entertainment director Joe Belliotti said: Stadium audience chorus. To this end, Coke and singer K'naan and his A & M / Octone Records began a collaboration different from the past, and ultimately changing the Coca-Cola has been working with the entertainment industry cooperation.

this song is the biggest ever marketing battle Coca-Cola's title song, this marketing campaign involving 160 countries. Seuge responsible for the global sports and entertainment marketing Coca-Cola, Italy during the World Cup in 2010, higher sales, but also want to make a difference in consumer perceptions.

problem is that the marketing activities of Coca-Cola with a song linked to together. Coca-Cola had hoped the first in the world using the same marketing theme song to save the cost of 45 million yuan.

Just shortly after the album release, Coca-Cola to the music scene wide to battle, collecting songs. As with TV advertising creative advertising companies collect, like Coca-Cola explained his request to the songs.
management article published in vPro line | [link widoczny dla zalogowanych] com/darticle3/list.asp? id = 148486 | 26
songs have captured the World Cup atmosphere to host the African culture,[link widoczny dla zalogowanych], but also the arena to show the stars shine the fiery atmosphere, while maintaining Coca-Cola the consistency of marketing campaigns throughout the year. To make music in the narrative, identities have to further improve, Coca-Cola asked the artist behind the wonderful story of a toad.

Coca-Cola's marketing people are very like the singer is responsible for cross-cultural background, also like the K'naan then presented an adapted version, more in line with the feeling of football matches. Bo mouth can control the music world can be sharp management Cup: war song in a line marketing.

K'naan and his producer to join in the songs of a Coca-Cola advertising in melody, clever, while the indigenous African languages and drums to create atmosphere. After rewriting the lyrics to the theme title, the fans can fully integrated into the game. K'naan also recorded a duet version of stars, the interpretation of cross-border cooperation to more attractive songs.

although the contract details secret, but the . Because the Coca-Cola to invest this windfall into Africa in search of clean water and environmental sanitation projects. Coca-Cola's long-term strategy in Africa is of great significance, and water security problems to be solved in Africa, which for the Coca-Cola's beverage production and sales are also a long-term potential threat.

to video games and other creative work, or may also be involved in their own entertainment industry, shares some entertainment companies. make you fall in love?

nervous the first time that an economist Paul Zak, social networks, the brain can cause people to have great confidence in the release of chemicals. The research results are a rude awakening for all of the companies.

What is the nature of love? it plainly, is a posterior pituitary hormone (oxytocin) only. The daily hormone secreted by the brain, you and me, which is why I was in the University of California in the basement of a dead, lying in the MRI machine try to keep motionless. Even if they are covered with eyes, ears blocked, I will feel extremely noisy surroundings, it is like a drill bit in your head, or the roar of the storm. In other words, this is a typical magnetic resonance imaging experience - right in my chest and walk, a few feet overhead, is an Apple laptop, the screen video playback on the tragedy.

I participated in this experiment is voluntary, and Claremont Graduate University dedicated to promote nerve Economics The so-called neuroeconomics, is a combination of economics, biology, neuroscience and psychology, multi-disciplinary, it's only recently begun to study the formation of climate. The first three experiments, I help research scholars Zak testing empathy and generous relationship. When the red behavioral economists - such as Why do we make out the reasons for these decisions.

in nine years to do a series of studies, Zak changed the way we human beings, as where (not to be with drugs and analgesics Viagra confused.) Early years studies have shown that hormones can affect the closeness of mother-child relationship, and as Zak's research, it is recognized that oxytocin can stimulate empathy, generosity, trust and other emotions generated. Zak said, social networking sites that people can strengthen the family, communication, social relations and similar adhesion, expressed as a mutual influence between us can promote the Zak is a living advertisement of oxytocin, he always liked the name of the effect of oxytocin name of the first go around hugging people. It is this hormone produced by the passion for his university campus in Clermont got a nickname: Aibo Shi.

to Los Angeles but I will not go looking for love or hug or something, I just wanted to answer. I would like to know, Zak's research is applicable to I have been studying the social media. How to explain our reliance on BlackBerry, on Twitter and Facebook on the obsession to maintain constant contact those contacts? Is the biological principles that determine our actions inevitable? Will our brains and those we trust people like us to respond to physiological stimuli?

answer can be extended to many aspects. As Zak and researchers continue to study more about oxytocin, we can better understand why the popular, friends and more people will live longer, disease less, why we are forced to become online and the line of social animals. If these changes in the social media world is also applicable, the impact of its business - for every brand, every company and every network trying to understand why the increasingly close contact persons of the market - will become increasingly important. Yes, everything is not perfect: If the business began to better understand people's behavior and root-like effects and can manipulate them, is not able to entice consumers to make more purchases? But now not to consider this, I just like to respond to Aibo Shi embrace.

Copyright 2010 Mansueto Ventures LLC, as First Published in Fast

Company Magazine. Distributed by Tribune Media Services.

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electric car era truly arrived?

General Although hard hit by the economic crisis, but now realize that it rely on a stand up battle of electric vehicles.

Chevy Volt battery-powered car entirely, just an ordinary wall outlet will be able to charge. Many people think that even the American automobile industry is a revolution in the way of life. At least until now, car giants have invested billions of dollars in the development of electric vehicles. Such as the Tesla electric sports car priced at $ 100,000, has become a Silicon Valley upstart pets are essential; common discount rate after the Volt in the enjoyment of just $ 32,500. At the same time, Nissan also began to sell their all-electric drive vehicles, priced at $ 32,800, can run 100 miles a charge. Mercedes-Benz's Smart will soon launch its electric version. The BMW, Chrysler, Ford and Mitsubishi, will launch electric vehicles in a year. Even the hybrid Toyota car fans who are in May in California said they will jointly develop with the Tesla electric car.

but barriers emerged: Who wants to charge seven or eight hours a day, only to run 100 miles? Moreover, even if this should go to half braved the car broke down because of no electricity and the risk, and the price of electric cars too expensive.

General is now promising to give consumers an expensive battery 8 years or 100,000 miles warranty. This is important, because the U.S. climate is not good, and the temperature change is the biggest killer cells, many automobile manufacturers claim that the GM's battery is lithium ion battery group 288 composed of T-type battery, weighs 400 pounds, but to maintain the battery temperature is stable. In addition, the heating system will start charging the work to ensure that the car in cold weather in the smooth start.

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software trends: more like a human, or independent development?

Now the software has been unimaginable intelligence to the realm of ordinary people. Such as Google's online translation software, and its accuracy and fluency of a foreign language can even comparable to the level of the average person. Someone has compared Google to Spanish translation software, translated into English, can be connected into complete sentences, fluency, and a drunken man about or agitated by the same people say - so must be well understood.

But a big problem now is that all of the intelligent software is smart enough, but why they are still not fully integrated into our lives then?

biggest problem is that these software are independent existence, they are difficult - Such as chess robot can play chess, if you do it to Mars, may soon be finished. The great man is careful thought, the software is the lack of close cooperation between each other, so as to achieve human-like intelligence.

engineers in Silicon Valley is now divided into two categories, I believe that one day computers will be passed to comparison of human and computer, that their duties most important. What is the future trend which?

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