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xie2010070
Wysłany: Śro 3:43, 10 Lis 2010
Temat postu: Calvin Klein Underwear Will the campaign succeed i
Bear in mind
the great
ol’ days when
infant
carrots
have been
just wholesome snacks, packed with nutrients?
Consider
people
days gone. That
little one
carrot you
once
knew and loved has copped an attitude.
It’s
roughed up its
image
,
began
hanging
having a
negative
crowd, and I
think
it
may possibly
have just given you the finger.
Yes,
that’s
correct
.
Baby
carrots are
getting
an
image
makeover, courtesy of advertising agency Crispin Porter + Bogusky. The new “Eat ‘Em Like Junk Food”
marketing campaign
is intended
to get
people today
thinking
in the
delightfully crunchy treat as
something
but
wholesome
.
Instead of
common
supermarket packaging (bo-ring!),
stores
will now carry carrots in crinkly, Doritos-style bags,
complete
with cartoonish designs and eye-catching
colours
.
“You didn’t
must
talk
about any
from the
health
positive aspects
.
Everybody
knows carrots are
good
for you,”
mentioned
Crispin Porter + Bogusky vice president and group
inventive
director,
Coach handbags
, Tiffany Rolfe. “Our
purpose
was to separate it from
becoming
a vegetable as
much
as
doable
, to
produce
a new
category for carrots.”
Fantastic
thought
.
Due to the fact
the
final
factor
we
want to
impart to our
young children
would be the
desire
or
information
to nourish their bodies with vitamins and minerals. Gross!
Additionally
to repackaging, the
marketing campaign
also
contains
a
website
that emphasizes how “extreme”
newborn
carrots are,
cheap handbags
, billboards with messages like “Our crunch can beat up your crunch,” and
television
ads
that
characteristic
“a
woman
lusting
following
carrots.”
I
assume
my head just
truly
exploded.
Okay, I get it.
It’s
parody.
That it is
funny!
It's actually
campy!
It's actually
making
fun
of all
people
silly, over-the-top snack
adverts
that depict soda guzzlers and Cheeto chompers as X-Games-caliber athletes.
But isn’t this sort of a scary indication of how far down the dietary drain our society has gone?
To create
anything at all
nutritious
seem
even remotely appetizing, we
need to
camouflage it as
a thing
naughty and forbidden.
Calvin Klein Underwear
.
And
positive
,
youngsters
(and adults) aren’t
usually
eager to
opt for
virtuous snack
choices
. But
would be the
only
way to
up their
wholesome
calorie intake to dress veggies up as junk
meals
?
Call me crazy, but wouldn’t the ultimate
purpose
be
to generate
the insanely processed, sugar-laden, fat-loaded garbage on grocery shelves
much less
appealing,
as an alternative to
striving
to produce
the good-for-you fare resemble it?
But even I know
that’s
ridiculous. You
do not
put $25 million into a
marketing campaign
aimed at enlightening the public or empowering them
to generate
healthier
options
!
It is
way
more
profitable
to pump that
income
into
anything
super quirky and farcical that gets
people
to guffaw and hopefully empty their wallets for the shiny, new
product
.
Will the
campaign
succeed in
getting
Americans to
eat
healthier
?
Possibly
. Or, thanks to its perpetuation of junk food-style binge behavior, we
could possibly
just have
a great deal of
orange-skinned extreme snack addicts.
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