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000 in
the United States alone |
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| essful throughout the world because their benefits overcome their
(numerous) deficiencies and because there really is no choice. But most products have to be sensitive to the differences among people. The only way to satisfy a wide variety of needs and preferences is to have a wide variety of products. Many product categories special- ize each catering to a different audience. Magazines are a good exam- ple. The world has tens of thousands of magazines (almost 20 000 in the United States alone). It is the rare magazine that tries to cater to everyone. Some magazines even flaunt their specialness pointing out that they aren't for everyone just for the people who match a particu- lar set of interests and style. Most product categories—home appliances shop or gardening tools furniture stationery goods automobiles—are manufactured and distributed differently across the world with a wide variety of styles and form depending upon the needs and preferences of the mar- ket segment for whom they are targeted. Market segmentation is the marketing phrase used for this approach. Automobile companies bring out yilai: uggs outlet christian louboutin outlet http://www.foruminvestorindonesia.com/viewtopic.php?p=229453#229453christian louboutin rolando black |
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