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First half of 2004 the newspaper advertising market in Hefei Overview

Notice,[link widoczny dla zalogowanych], the city in 20o3 year in fixed asset investment 25.511 billion yuan, an increase of 51.2% over 20o2, is the , an increase of 1.24 times. Set off a boom in real estate investments, while real estate investors or developers also need to continue to use advertising to establish their own brand image and attract consumers, and then the real estate industry, running large advertisements. Figure 2 Hefei first half of 2004 before the main newspaper ads 10 sectors / unit: advertising from the major sectors of the media selection point of view, the top 10 industries, except food and drink, the other nine sectors of the advertising Preferred media are fully wrapped in newspaper ads,[link widoczny dla zalogowanych], Hefei,[link widoczny dla zalogowanych], 22D04 before the first half of big business advertising 1O Distribution / Single living: Element 1. Hefei Evening News 5895. O91. Hefei Evening News 673.27 Real estate 2. Xinan Evening 2282.53 medicines 2. Xinan Evening News 647.783. Morning 832.823 JAC. Morning 427.741 JAC. Xinan Evening News lO92.9l1. 693.38 Xinan Evening News medical services 2. Anhui Daily loo8.16 communication 2. Hefei Evening News 665I57 utilities 3. Hefei Evening News 973.433. An important market report 250.7l1. Xinan Evening News 1080.991. Xinan Evening 970.62 motor vehicle 2. Hefei Evening News 686.78 2 health food products. On moving Market News 544.223. Anhui Daily 492.103. Hefei Evening News 347.511. Anhui Daily l342.961. Xinan Evening 833.17 food and beverage 2. On re-recruitment market newspaper 427.42 2. Hefei Evening News 4.343. Xinan Evening News 395.9l3. Jianghuai Morning l64.931. Hefei Evening News 858.201. Hefei Evening meals 538.18 Tourism Education 2. Xinan Evening News 2 64 993 casual drink. Morning 332.393 JAC. Morning 509.473 JAC. Xinan Evening News 271.16SpecialReport dossier together newspaper, of which five industry preferred ads, four industry preferred . In comparison, Advertisers sources - real estate, health care products brand serving the most active first half of 2004, a total of more than one brand in Hefei l10o newspapers ads, on the whole, although the number of brands to advertise more, but the individual brand put the amount is not high, not a brand share of ads running proportion of the total amount of more than 1.5%. Among them, the element of a Times Square, Aloha ads two brands of over 50o million, Anhui Mobile, Yu Sheng Tang, banner ads and other 10 brands posted volume in 2Oo-50o million. It can be seen, the city the amount of newspaper advertising are more brands and more brands and the real estate industry, health care products brand, individual brand of home appliances and motor vehicle industry has also entered the top 20. �� Table 32004 Hefei newspaper ads in the first half before the 2O big brand / unit: 1. Element of a Times Square 2. Aloha 3. Anhui Mobile 4. Yushengtang 5. Banners 6. Phoenix Garden cinnamon every family embankment 7. Garden City 8. Glucosamine 9. Huadu turmeric International Court lO. Hefei mobile l1. Haier l2. Gold partner l3. Dream Park District l4. Jin Ya Yuan Mall l5. Furui Flowers Building l6. Refine l7. Hefei Telecom l8. Fengyuan l9. Wan Zhen Happy Garden 2O. Gree 685.47662.65451. O536o. 853l8.5l308.7O236.8l227.16225. O62l82l4.402O1.76198.85191.93l83.23l82.97l82.25173.2O167.39l41.161.4O% 1.36% O. 92% O'74% O. 65% O. 63% 0.49% O'47% 0.46% O. 45% 0.44% O'4l% O. 4l% O. 39% O_38% O'37% 0.37% O. 35% 0.34% O. 29% Note: This article shows you the data if not all from the Canadian Media Research Center, HC, the paper used in advertising turnover, the amount of such data are published by various media cases published in the Journal of price statistics, does not take into account discounts,[link widoczny dla zalogowanych], gifts, etc. factors.
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