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Or the Alliance ? _1709
War era alone together? Or the Alliance?

- Small Model of the Union of imported wines

persons.

recent years, the imported wine industry appears to be sounded the assembly number. Many businesses have involved capital and promote a variety of imported wines in the domestic industry form the rise in the country. For a time, Dajiadoumang in However, due to lower barriers to entry of imported wine, coupled with high expectations pursuit of the interests, costs and risks of competition in the market is constantly pushing. Advance in stock boom, the supply of imported wine consumption growth rate was too fast growth, coupled with product mix and business model is relatively similar,[link widoczny dla zalogowanych], import agents in the channel, consumer groups overlap each other in competition for resources and mutual pressure of the situation Noir inevitable.

has been essentially dependent on imported wine importer of wine products to the domestic market and the public. In the current fierce competition in the domestic market, almost 80% of these recruits are less than three years, independent of the development of regional independent stock is not strong, and financial strength, operating narrow range, not much off the assembly line area agency, terminal channel is not wide small and medium import agents. Even in business development (import, distribution, retail) is also very vague position and swing. Of course, whether or not professional, is there strength are In this regard, the industry a few years ago it was suggested that small business importing wine Hoping to

years later, however, small imported wine business Small and medium business have remained mostly imported wine in the circle of cooperation within the transfer cargo to fill a vacancy level, like a lone warriors still a Many industry insiders believe, engage in co-operation in China, their biggest problem is that too many vested interests into account, the credit is low, swap encountered a small problem to ruin the In this regard, I also do not optimistic that, even though the people entertain themselves by it. Therefore, the establishment in China of imported wine business alliance, there are several points worth noting:

First, mutual trust, complementary advantages. In an open economy, cooperation between enterprises should strengthen the exchange and Integration. True to its superior resources to carry out the integration and sharing. Members of the new alliance platform complement but not compete with each other and jointly improve the overall and individual competitiveness. And cooperation in promoting the Union must uphold the principle of mutual trust, if the mutual suspicions, distrust, Alliance will work against all expectations, there is no progress. Especially in the run-in transition period, the parties need the overall situation in order to achieve the ultimate
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Second, the selection criteria should be the threshold. Alliance partners are not possible, partners can choose to save the operation cost, but also to achieve common development. So often choose to have an advantage in one respect, visibility, degree of good corporate reputation as a partner. After the cooperation between the parties agree to go all out to eliminate those superficial A French friend also talked about the industry, the domestic need for imported wine Union has some basis Professional importers to join and so on. Believe that if the coalition can form a whole image and integrity of scale, to import wine in the upstream and downstream industry chain (foreign wine / enterprise, terminal, etc.) have a better

Third, strengthen the implementation and performance. When the Alliance reached to establish an effective mechanism to perform the operation, the key lies in implementation. Union within the system must strictly abide by and fulfill all cooperation under the framework of responsibilities and obligations, and timely communication to resolve various problems. For example, sometimes in addition to imported wine business is distributor of their products, but also become a member within the Alliance and the regional agency, has the responsibility and obligation to support coalition partners and sales promotion. Coordinated Procurement ultimately, sales coordination, and management of collaborative technology to achieve 1 +1 But for many imported wine business, even if a peer is not enemy, but in the alliance between the interests and self-benefit is difficult to grasp the timely sharp fighting on behalf of a tube Bo Li Dudou in singles? Alliance also line? .

Fourth, the development of dynamic optimization. Union cooperation is reached under certain conditions, but as time goes on, the market is changing, competitive environment is changing, changing regulatory policies, customer demand is changing, changing the competitiveness of enterprises, which determines the objective form of the original alliance may have suited the need to continuously due to the time improvement to optimize the potential to better cooperation.

five, functions and authority. The process of cooperation with the Union's in-depth, and many did not take into account the differences in advance was exposed, if the company is pursuing short-term profit maximization and is set in the back of the head regardless of alliance agreement, which would have led alliance eventually disintegrated. At this time needs to reflect the Union's authority. France, for example, each of its wine region has its own joint professional associations, professional Champagne Champagne region had the United Association of Alsace Alsace is also the joint associations. The functions and powers of professional associations is very large, and those who produce wine quality standards or transactions are fraud, legal action can be accountable, or even revoke its business license! The powers granted by the traders association, the consensus from all the wine for the rectification is not normal competition within the industry to ensure orderly development of the market.

Now, The Enterprise Alliance is like a double-edged sword sometimes, a combination of advantages and disadvantages - to develop a profit in the league, or by ally burden a In particular, imported wines, domestic small and medium business alliances still at the initial stage of operation, although no much experience now, can learn from the experience already exists, then perfect. As long as there is will, there would be no problem. After all, the small practice, a great big way. Even relatively mature French wine Union is not no problem, they are also constantly developing and improving the accumulation. So, how to achieve effective multi-party consensus, build trust and long-term cooperation, and finally form a

integrity, model, accumulation of - Alliance of important conditions

text / PENG JIA

wine market in China along with warm and mature, referred to the industrial and business The alliance is too early, of course, very necessary, this may be the development trend. We can look at the wine industry on the Union abroad, some of the practices:

First, the economy of the Commonwealth:

1, different from the various regions together to set up small independent winery, which Several area wineries and vineyards in the amount of trading profits and other conditions thought to be considerable, is not that much difference. They can be a champagne village, a Alsace wine, a Bordeaux winery in 10 or so joined together, set up an independent export trading company. The trading company can hire a staff member in France, a firm specializing in the European market. May employ a young man (more expensive), will require him to open up the market to the general Asian market. For example, if the domestic wineries to set up a high-quality league, the first principle is to OIV wine-based, not to produce semi-juice wine winery to join.

2, by an independent winery region (or cooperative production of the Commonwealth, a bit like our collective commune) together. For example, Blason de Bourgogne is the Burgundy region by the five different areas of production cooperatives united economic entity. They hired a young man in France to rent office space in Shanghai, Ministry of Economic Affairs, by the young man responsible for developing the Chinese market.

3, a magazine called Vino Veritas (in Belgium this is not the wine producing countries), this year set up a trading company in Shanghai, the company's aim is to be learned. In short, they have all the French wine industry in the Chinese market, the importance of publicity, the wineries are interested can participate. These wines need to pay 200 Euro per month round (2000 Yuan RMB) (L) of the cost of transportation by the kind of unified Vino Veritas Wine Company in Shanghai, will be held regularly to promote the sale of wine tasting wine cooperative winery. The contract for 3 years, Vino Veritas company guarantees for the co-operation within three years will find the appropriate wine importers, if not found, then there is some compensation.

Second, the propaganda of the Commonwealth:

this way, the most common, there are two forms, one like the Bordeaux wine Union level that, together all the major wine . The specific source of their economic forecasts, there are two things, either to determine a percentage of profits, an analogy in the bottle of wine sold on the extraction of 0.3% as the Association's activities fund. Each winery or a fixed amount of a fee to participate.

The second is the propaganda of the Commonwealth together some small wineries do, can the same region, it can be in different regions. They mainly choose to form associations or clubs to operate like this, then do not need to set up a trading company for additional economic burden is relatively small. They can join a number of exhibitions, along with cost-sharing at a winery, but also all the other wineries to sell wine. The above mentioned economic union was to open up markets around the world to do the work of young people in France UBIFRANCE definite number of related policies and laws, the state to provide some assistance. So to reduce the burden on enterprises, but also to ensure that

but is worth noting that, at present in foreign countries often hear too many complaints of domestic importers - the size of a small number of large domestic importers are still accustomed to the old routine of boasted, promised much imports can be When the foreign party in accordance with the requirements for wine, the Chinese side but could not see and the information. Just think about people from foreign countries far away, a good flicker, or even do not have to explain. So, first, whether internal and external,