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The researchers scanned the brains of smokers and non-smokers while they watched film stars puff on a cigarette. The scans showed that specific parts of the brain went into action, but only if the person was a smoker. The particular brain areas were involved in planning and coordinating movements in the person’s smoking hand – as if the brain were preparing itself for the physical actions required for smoking.
Other brain circuits that dealt with urges and rewards also flickered into life when smokers saw actors light up on screen. At the end of the study, it was the smokers who had the most active reward circuits who said they craved a cigarette the most. The work provides fresh insight into the challenge smokers face when they try to quit, but so far there is no good evidence that watching movies that contain smoking scenes actually reduces a person’s chances of kicking the habit. “Furthermore they can easily increase the tobacco content of their own sigup,[link widoczny dla zalogowanych],” she said.
The notion of home grown and made tobacco is safer not entirely true. The fact is she said “unlike factory made cigarettes,[link widoczny dla zalogowanych], home-grown and made tobacco might not be processed properly,” to reduce it addictive contains. Sayang said eradicating smoking habit among Orang Ulu – is challenging, culturally sensitive. “Smoking is regarded as culture among us Punan,[link widoczny dla zalogowanych],” he said – but he stressed that not an excuse for the Punan to stop smoking.
The important thing according to Sayang is to make the Orang more aware of the health hazard cause by smoking – like a more targeted anti-smoking campaign in for rural people. Sayang, who is hailed from Punan Ba, Belaga said “you can’t tell an 80-year old smoker – who had been smoking his entire life – that it can kill him.” “These people wouldn’t believe,[link widoczny dla zalogowanych], understand that argument,” Sayang said and suggested that instead of making a campaign against cigarettes smoker – government must also have a more targeted campaign aims at this group.
Officials from the Manpower Ministry have also been critical, arguing that the tobacco industry employs nearly one million people, and workers ranging from tobacco company executives to street vendors relied on selling cigarettes for their livelihoods. In late October,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], Manpower Minister Muhaimin Iskandar said his ministry would “play hardball” in the ongoing deliberations over the tobacco regulation in order to protect the interests of tobacco farmers.
“Whatever is going on with the debate,[link widoczny dla zalogowanych], we just want to defend farmers and tobacco company employees,[link widoczny dla zalogowanych],” he said. Senior health official Budi Sampurno declined to comment when asked whether changes would be made to the draft regulation. “Our deadline is: ‘as soon as possible,” he said. “The law doesn’t say anything about sanctions if we miss the deadline.”