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Create dynamic competitiveness

Abstract: The dynamic competitiveness of enterprises in a turbulent environment, the competition must have the following basic conditions, the enterprise can be reorganization of resources, learning management and strategic flexibility to shape their own three aspects of dynamic competitiveness. Keywords: competitive dynamics of turbulent competitive environment dynamic dynamic competitiveness of the concept and content of dynamic competitiveness of enterprises to adapt, integrate and re-organization, resources to keep pace with climate change requirements. According to the views of Atlantis and Pisano, Dynamic competition theory is to overcome the inertia and the core enterprise resource proposed by rigidities, which emphasizes the ability of theory in the past ignored two key aspects of the Theory highlights the dynamic competitiveness of the dynamic nature of competition among enterprises, stressing that above-average level of an enterprise to obtain the key to profitability. Theory of dynamic competitiveness, enterprises will continue to create a greater reliance on short-term advantage for long-term above-average profit margins. China's Ming-Jer Chen also believes that the traditional principle of competition is to win the opportunity to eliminate competitors, and dynamic competition, the key is how to seize the opportunity to give up their traditional advantages, create new advantages. Nelson and Winter further, that the business is at any point in time have some rules of competitiveness and policy-making entity, and as time goes by, the rules of competitiveness and purposeful efforts to solve the problem and the result of random events have been changed , and the market economy as the appropriate mechanism of natural selection, and ultimately decide which enterprises profitable and which companies are not profitable, and out of those left behind. In fact, the dynamic nature of the competitiveness of the knowledge hidden in the back. When the enterprise no longer has the knowledge to adapt to the external environment changes, it is necessary to reshape its business competitiveness. The change is essentially a competitive enterprise learning, the pursuit of new knowledge of the process, the results of the competitiveness of enterprises to change the structure of the enterprise to establish new knowledge. Therefore, as companies are always in a Reputation of unique and as a corporate resource is its unique knowledge and use of this knowledge. It is based on the above understanding, the dynamic competition theory suggests that the most important business asset is the ability of knowledge-based organization, and how to develop, maintain and enhance this capability for enterprise organizations gain competitive advantage with a key role. Dynamic competitiveness theory holds that learning is the fundamental, in general, enterprise learning content includes two aspects: One is the sense of strategy or conduct the study, namely experience secondary habit of constantly adjust their strategy or behavior; the other is the study of technical expertise that the knowledge of absorption. Determine the learning ability of the enterprise knowledge accumulation, to determine the enterprise's competitive advantage. Objectively speaking, companies are facing the external environment are the same for every company, but because of the enterprise knowledge structure and cognitive abilities vary, so they can find market opportunities also vary competitiveness is different. The significance of dynamic competitiveness dynamic competitiveness of modern enterprises is extremely important because in the event of an unprecedented market environment changes, companies only have such changes are consistent with competition force in order to gain a firm foothold in the market competition, to competition. However, the competitiveness of enterprises by two dynamic challenges: One is the competitiveness of enterprises create, nurture and change always seems to keep up with changes in the environment, with a lag, therefore, between enterprise and environment difficult to maintain a long-term dynamic balance between species. New technology, new product development speed and change the rules of competition among enterprises to accelerate cycle, competition means the modernization of domestic and foreign competition,[link widoczny dla zalogowanych], the interaction, so that the competitive environment complex. The high strength and high-speed competition to enable enterprises to build up competitive advantages are often easily destroyed by competitors counterattack, thus, the enterprise itself and its competitors have to keep a competitive advantage and weaken the opponent's competitive advantage, to compete in the market to gain the initiative. Economics Home Porter said: After it has a certain rigidity, therefore, often can not be changes in the environment changes rapidly, so the competitiveness of enterprises should be competitive with the reality of the formation of a gap between the Association. Rigid performance of the competitiveness of enterprises in the non-human capital and human capital are two aspects of non-rigidity of human capital mainly in the corporate machinery and equipment-specific, brand, goodwill curing human capital mainly in the knowledge and rigid specialized skills. Rigid constraints competitive strategies of enterprises to adjust to make it apparent in the characteristics of path dependence, which, at some point, although the enterprise has a large number of superior resources and capabilities, the face of a rapidly changing environment, sometimes occur in the powerless. With Ortiz's words, is the loss of a key dynamic competitiveness. Therefore, in this environment, the market monopoly and resource monopolies are not sustainable, and only maintain the innovative spirit and ability to maintain sustained leadership in order to obtain the necessary competitive advantage. Today, China's market environment and very different from before, the dynamic and competitive complexity increased significantly, therefore, if the enterprises do not pay attention to changes in the environment, the eyes just stare at the enterprise, it is possible to make their own development out of line with social changes, the competitiveness of enterprises rigid, outdated, and ultimately be eliminated. Therefore, enterprises must use one eye fixed on the market, concerned about the environment changes and the latest trends in competitors, continually adjust and update their own, always pay attention to improve their competitiveness, the only way to Everlasting, stand undefeated land.