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With innovative manufacturing Identification - A public service ads \

, While the entire population of the use of more videos to enhance the level and influence. In the selection of public figures, we follow a rigorous selection requirements, and ultimately determine the Ningbo TV news anchor Li Sa, Youngor Group Chairman Lee, such, Miles Group Chairman Xu Yafen, Lobo Group Chairman Xu Bin,[link widoczny dla zalogowanych], Ningbo Port Bridge crane drivers Zhu Shijie as a spokesperson. These figures are related to various aspects of the requirements of a highly unified API: Li Sa general version of the well-known television news anchor in Ningbo, both intellectual temperament and charm, the people in Ningbo has a good appealing to viewers; sub-version of the four spokesperson Innovation comes from all walks of life representatives of Ningbo, the figures in their respective industries have achieved remarkable results and is widely familiar to all of Ningbo, no doubt by their spokesperson as a strong demonstration, authority and leading of. However, in playing the role of these groups of public figures, but also pay attention to each person's role strictly separated, so not only play an advocacy role in public figures, not Lanyong the influence of public figures. Because of this, every public figure in the \News dotting make public service more \The \We chose the characters, in addition to the total version of the spokesperson Lee Sa Ningbo TV news anchor,[link widoczny dla zalogowanych], the other characters are even in Ningbo are influential in the national news figures, accompanying a series of press attention through innovative events. Such as Lee, such innovations in the business enterprise on, Xu Yafen drastic in the field of education, Xu Bin, the bridge expansion device to break the monopoly of foreign technology, Zhu Shijie original container and efficient practices - \often the news media repeatedly mentioned hot spots. These news people news event in itself lead to have a strong persuasive, coupled with repeated attention by the media, accumulated a certain amount of propagation effects, which not only laid the foundation for promotion, while giving the videos some of timeliness, audience easily from the commercials in order to identify each newsmaker. With Seiko secret agents, so there figures to a new image, so that the freshness of the audience will naturally not refuse. Concentrate on the theme of the open expression of a series of commercials often occur with the overall style of the individual style of how to reconcile the problem, if not properly handled this issue, the entire promotion will be such a mess and greatly weaken the overall effectiveness of the publicity. Collection and release, tight and loose, this is our countermeasures. The place where the income received, not to relax the tight places. For example, the height of a unified theme, packing high degree of unity, a high degree of unity of style, which gave the \In order for each version of the style and the overall promotion of unity, we made a detailed before shooting the record, every single word storyboarding promo's have been repeated discussions, not because of possible damage to a person's overall style of publicity, so that Every public figure in their propaganda point in the film obtained with the appropriate expression of the theme. In the overall framework, a relatively open way, as far as possible open for each character limit, dig personalities, so that each character are true to yourself as far as possible to their own experiences, so that the expression of natural, real,[link widoczny dla zalogowanych], with the move's power. That concentrate on the theme of the open expression to a series of commercials between generality and individuality in a better balance. Close to the region, close to the people, to seek public API does not resonate with the audience recognized the value of its spread is zero. As the construction of innovative city of Ningbo videos, we must first obtain approval of Ningbo local audience. \focus on innovation to bring to each and the city changes. In the production process, we always put the people of Ningbo as a confidant, to seek their understanding and sympathy. In the character selection, the selection of the audience familiar with; in language organization, try to use easy to understand; in packaging, get rid of the flashy, to focus on the composition, editing, color,[link widoczny dla zalogowanych], etc., making package of publicity film easy to understand, while showing the temperament of an elegant, easy to audiences in all walks of life can resonate. Solid (Author: Ningbo TV) part Zebian: Sound Man-Chun Shao Ping World 2009/555
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