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Launch Fragrance Shine,[link widoczny dla zalogowanych]
The famous German supermodel Heidi Klum has signed a contract with Coty. This fragrance company will assist Heidi in creating and producing her first fragrance. The name has been already invented – “Shine”.
Last year Heidi Klum dissolved a contract with the global brand Victoria’s Secret. She is no longer “Victoria’s Secret Angel”,[link widoczny dla zalogowanych], but she has got time for lots of new projects. This is despite the fact that she is the mother of four children,[link widoczny dla zalogowanych]! Creating a personal fragrance is one of the long-awaited beauty-news from Klum.
Heidi holds a unique position in the market,[link widoczny dla zalogowanych], Steve Mormoris,[link widoczny dla zalogowanych], the senior marketing vice-president in Coty Beauty,[link widoczny dla zalogowanych], says in an interview for WWD. She is not only a supermodel and a celebrity,[link widoczny dla zalogowanych], he adds. Heidi is an excellent businesswoman with multifaceted interests. And Coty Beauty is planning to create a fragrance that will reflect all sides of her talent.
The fragrance Shine is announced warm and universal.
The company is in prospect of a thrilling intrigue: what the bottle will be like,[link widoczny dla zalogowanych], what advertising campaign is expected – all this is still to learn.
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