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Samsung

three-Bo Star

reporters in Hisense, Konka, Changhong, TCL and other enterprises on a website and leaflets have also seen, the domestic enterprises are defined as the use of this product will be LED backlight technology, included in the LCD TV category, and no LED TV this new product category. Earlier, the market for outdoor advertising in a number of It is understood that as early as in 2006, Samsung will introduce LED light source in the global LCD TV, and in 2008 began in the global market on a large effort to promote products. Orville consulting data show that the first quarter of last year, the National LED LCD TV sold only 1,500 units, but the first quarter of this year has reached 32.7 million units, and is expected to break through this year, 3.71 million units, accounting for the proportion of LCD TVs will reach 12%.

Samsung Samsung LED figured

external advertising in a single page, web site advertising, television advertising, LED TVs are new product categories and concepts out, are unified by crown as Press release of Samsung's external printing date for April 2009 on a single page LED TV,[link widoczny dla zalogowanych], LCD TV do not see any wording consciously LED and LCD to form two different types of product technology. Meanwhile, Samsung's propaganda, LED backlight technology were directly packed into a lead consumers to

stores in many terminals, Samsung booth Purchasing Guide introduces LED TV to consumers, they clearly tell consumers to be eliminated LCD TV, LED TV is the future trend of products. Twice as a consumer reporter call the service hotline 4008105858 Samsung Electronics China, consulting Samsung LED TV situation. The first service personnel are told to However, as of press time this newspaper before, Samsung Electronics official website, has

Subsequently, the reporter interviewed a number of domestic color TV enterprises and technical personnel, have not heard of that related products. Samsung Electronics in China Web site, the reporter noted, LED TV has also been listed separately, as with LCD TVs, plasma TVs side by side in an entirely new product category. However, in three weeks on the product's instructions on the box it says

industry analysts said that Samsung advertises LED panel, LED TV is not in just the same with the domestic color TV enterprises LED light source used. But Samsung is the propaganda consciously redefine the product, resulting in sales and marketing on the LCD (LCD) TVs obvious difference. As countries around the world there is currently no recognized standard for LED TV, LED TV, Samsung also provides a promotional

vice chairman of China's household electrical appliance Hong Shibin Marketing Board that the TV from Samsung for the LED product leaflets, advertisements, terminal Purchasing Guide, to the unity of all aspects of after-sales service hotline publicity caliber and standards set term perspective, the LED backlight TV Samsung redefined as and consumer knowledge of the television display technology, the market quickly

However, from the current market situation, as consumers enhance their professional accomplishments and community networks and the rapid development of the Forum, Samsung's this alleged marketing tools, will soon be revealed some consumers. Hong Shibin that Samsung is very unwise move, even a little dangerous. In the product technology has not been a fundamental change in the situation, trying to achieve the degree of the public unfamiliar technical concepts very dangerous means of marketing, once the cause of consumers nationwide to denounce the right to know, will be on the Samsung brand, have a great reputation impact.

huge profits drive? Why should Dan Zhao

Samsung accused by consumers of Samsung Electronics Online Shopping Mall reporter saw a 46-inch LCD TV sells for ordinary 12,999 yuan, while the same size of the price of LED LCD TV up to 20,999 yuan. A 55 in. regular price of 15,999 yuan LCD TV, LCD TV with the size of the price of LED up to 29,999 yuan. Amazon online reporter also saw a 47-inch LED LCD TV Skyworth price of only 9,999 yuan, while a Hisense 46-inch LED LCD TV sells for only 8499 yuan.

Although the backlight liquid crystal display technology is a small change, but the Samsung LED LCD TV market price actually had a few thousand dollars or even million of the increase. Meanwhile, Hisense, Skyworth, and other enterprises of the same type of product compared to the price but also expensive few thousand dollars. In this regard, Hong Shibin said that through the appearance of the product or components of the technical updates, new products introduced to help business-to-market products, structural price increases, many foreign generic means.

addition to the more profitable companies find strong point for the Chinese companies from Japan and Samsung flat-panel TV market in the global challenge from increasingly frequent. An industry source pointed out that since last year, Sony, Panasonic and other global consumer electronics giant's rapid recovery and the traditional Chinese companies the right to speak in the flat TV market, the rapid increase has been feeling the pressure to Samsung. OLED TV in the short term the market can not achieve in mass production and promotion, Samsung have to find new transitional new products, through the promotion of technological innovation in the LCD TV to stimulate consumer demand for new, consolidated in the LCD TV market leading position.

However, the Hong Shibin is that the Samsung LCD TV to promote the technological upgrading is not wrong, but it can not be a small technical innovations packed into the upgrading of products, not only consistent with the strict conduct of multinational contrary, it formed a misleading consumers on the market.

[User comments]:

confused 02

Samsung called Some Mislead consumers so that consumers spend several times higher than the average LCD price bought, there is a profit center is unknown.

likejian88

true sense of the current LED TV, because of its large pixels (a pixel of a light-emitting diode) screen only for the huge advertising, such as the square TV screen, large display concerts; and can not close watch. three-Bo Star

Samsung introduced the so-called LED is actually a mix of LED + LCD only, which is replacing the original LCD with LED backlighting, but rather the LCD did not have any performance indicators effects. LED as a new

watere55

the nature of Samsung LCD TV's backlight only part of the local improvement, the ad has appeared in the new LED technology that lets consumers mistakenly believe that real LED TV. We also know very well, and do not be give Samsung a few sweet words 忽悠 myself.

gomda

coined In fact, the domestic market, media, and public word of mouth, Samsung is the new high-profile television appearance of the LED, there is the use of LED backlight LCD TV technology. Samsung 40 in. LCD backlight a liquid crystal price 7999 yuan, while the same size LED TV price is 16,999 yuan. This is what led to this so-called Samsung LED TV launched by Samsung causes and earn high profits.

Samsung recently because there are media reports of false propaganda, the so-called Samsung LED TV ads have been banned out. False factual information, consumer fraud, leading to prohibit the broadcast.