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with Chinese elements in Chinese market, or open as many outlets, belong to brand used by Chinese HERMES launched a completely charge up the brand “, “fashion is little surprise in fashion, caused great concern.[link widoczny dla zalogowanych] It is reported, this include clothing, jewelry,[link widoczny dla zalogowanych] a bag, the furniture and so on a series of related with People’s Daily life, luxury brands in Shanghai in mid-september huaihai road opened the first brand shop.
We know, relative to other luxury brands, 1997 to enter the Chinese market, HERMES threshold high almost no entry-level products, but also like tyre, a limited product Kelly package the cheapest price will more than six million yuan, and must be customized, customer to wait a year and a half after get. This makes the [link widoczny dla zalogowanych] only truly rich people can afford consumer products and other numerous admirers only feel powerless and frustrated. This limits the brand, the expansion of the expansion rate than LOUISVUITTON CHANEL, and GUCCI.
As of June, HERMES stores in China still less than 20 home.According to the “Ben consulting company in 2009 Chinese luxury market research report, LOUISVUITTON CHANEL, and is still the Chinese consumers GUCCI,[link widoczny dla zalogowanych], want to have the luxury brands of respondents mentioned in 43 per cent respectively, 25% and 20%. Rankings, three [link widoczny dla zalogowanych] years before the throne to never easy advocate, HERMES was ninth, compared with 2006 has not changed – this is not a blowout of HERMES in this market. That brand “and” is a very good remedy.“To HERMES is, of course, want to occupy market in China.”
China’s foreign trade university cheung qi luxury research center, “said researcher faye wong and” brand, can produce complementary, HERMES and keep it in the high-end image at the same time, the company’s financial and make some income. Can say, China brand [link widoczny dla zalogowanych] “and” brand in the market and HERMES is the result of compromise between them.After a luxury brand mostly through acquisitions to obtain the brand with Chinese characteristics, such as LiFeng group (Richemont) acquired specialized production, the “bund” cheongsam of sichuan rest liquor was LVMH (LVMH) takeover.
“Made in China” is not always give the impression of high-end, many of the personage inside course of study thinks, the market in China, a China brand marketing, itself is a big challenge. HERMES [link widoczny dla zalogowanych] was willing to accept the challenge of the designer, with China, the Chinese people, and is hand-made only sales in China. Actually, this kind of mode in luxury industry and is not a BlackLabel BURBERRY, such as the BlueLabel and only in Japan and Hong Kong, China. According to the report, the cowboy clothing enterprise hui business Co., LTD (LeviStrauss&Co) this year also plans to launch a China brand.
These enterprises, also need not harm oneself, at the same time, the brand value to attract more consumer product [link widoczny dla zalogowanych] localization.But after all “and” just by JiangQiong ears, the build architecture art, tongji university, urban planning and architectural design institute of art design speciality in France for years after graduation, design field extends to clothing, jewelry, furniture and building etc, also once