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For digital technology have some rejection of fashion, now also had to stretch out the Internet olive branch.
The annual autumn fashion week before the curtain open, will be in future brushed one month in New York, London, Paris and milan. With what differ before be, this time sitting in front of the audience most T stage is no longer by special invitation buy a hand and fashion magazine editors, but holding of computer keyboards netizens.
Gucci (Gucci) has announced that anyone can to its website after registration online watch its fashion show, It even allow those to the scene audience will upload video conference website and sharing. The well-known becky Johnson not only made special online edition issued show, background also display global netizens eyes. However,[link widoczny dla zalogowanych], travel furthest may want to calculate BaBaoLi (Burberry), this brand special hiring a company solely in the autumn fashion week 670,[link widoczny dla zalogowanych],000 released during the show all live online affairs; Anyone, as long as there is a computer,[link widoczny dla zalogowanych], a piece of string and a credit card, can while model is still in T stage swagger chthonians will directly placing orders.
For these fashion big shots that is an amazing change - although in recent years, some brands also begin to blogs, draft and designers availabilities activities such as close to average consumer in order to strive for potential customers, but in the fashion week site only pass is still hot stamping invitation, which usually is only such as Barnes shops to buy hand, the Vogue magazine editors and show-biz celebrity to just enjoy the privileges.
For this change create conditions,[link widoczny dla zalogowanych], is undoubtedly the continuous development of network technology. But its essence, this is the fashion industry especially high fashion brand a remedial action. Once love big designer's super-rich patronize lost him, because the economic crisis not only make their wallets shrink, also let their consumption become reason. Since this year, perhaps smell of economic recovery breath, rich wallet again, although love stirs - in the first half of MaShi and - moet &chandon hennessy Louis vuitton (LVMH) profits all than last year the corresponding period grows nearly 60%, tiffany's second-quarter profit surged nearly two become, but this is not enough to make a big brands are soft pillow. Face still full of uncertainty in the second half, autumn fashion week is especially important. Plute people desire to buy can abate, depends on T stage attractive enough.
Besides, Zara such parity quick fashion brands are rising. Side compartments models are also in New York, London was the T stage ShiRan walk MaoBu; There has been three compartments somebody else under five divided by two make products go on sale price but only the big brands ten or even a small percentage. For most consumer, this is not really a difficult choice.
Consumer to the world. In the personage inside course of study, it seems, networks and the use of digital technology relates to market distance,[link widoczny dla zalogowanych], is undoubtedly effective fastest strain way: to live online conference not only can stimulate consumption, but also increased the direct access to consumer feedback of channels. No wonder ever to digital technology sniffy designers this transgressions and befriend competitively marc jacobs: network, oskar Della Aaron tower etc who more than 40 big-name designers averted their them in New York fashion week conference video in your website and some such as style. Com such fashion website. BaBaoLi to those who fashion week period through the network instant order consumers make promises: whether coat or accessories and seven weeks guarantee home delivery. Prior to this, its product from appearance conference to need at least required sales 4 to 6 months.
Fashion believe, network can provide a thorough public T stage crews opportunity, thereby greatly increase brand awareness degree, and stimulate the people volunteer to serve on gold silver enthusiasm. However, there are the personage inside course of study points out,[link widoczny dla zalogowanych], in direct please terminal consumer at the same time, BaBaoLi and other high-end brand beware of is not therefore become popular and less attractive. Elite or grass-roots, tone or money, for the world of fashion, it also is a problem.
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