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More important for food lovers, hundreds of outlying acres of rich Piedmont soil have “transitioned” from tobacco, and now sprout peas, strawberries, fennel, artichokes and lettuce. Animals also thrive in the gentle climate, giving chefs access to local milk, cheese, eggs, pigs, chickens, quail, lambs and rabbits.
“You can see the change,[link widoczny dla zalogowanych], just driving from here to the coast,” two hours away, said Amy Tornquist, the chef and an owner of Watts Grocery,[link widoczny dla zalogowanych], a restaurant near the Duke campus. Ms. Tornquist, 44, has lived in the area all her life. “You never saw sheep when I was young, you never saw cattle in the fields — it was all tobacco all the time,[link widoczny dla zalogowanych],” she said. Ms. Tornquist’s restaurant isn’t blatantly farm to fork: it’s simply a given in Durham these days.
“One of our farmers said that at this point, it would make more sense for us to list the things on the menu that aren’t local,[link widoczny dla zalogowanych],” said Drew Brown, a chef-owner of Piedmont, a restaurant a few steps from Durham’s farmer’s market and right next door to the city’s public herb garden.
Once again, the grass is greener on the OTP side of the tobacco merchandiser, according to roundtable participants,marlboro cigarettes supplier, who said this is where growth in the category exists.
Retailers identified OTP products that were performing well in stores,[link widoczny dla zalogowanych], which included:
– Pipe tobacco
– Star Scientific’s reformulated Stonewall and Ariva products
– Cigar wraps
– Two- and three-count foil packs of cigars
Pouches were another segment of OTP where retailers see promise. “Pouches are a significant part of growth [in OTP] because its an entry level product and more palatable,” said Mayer.
“Pouches are starting to become a bigger part of the business,” said Teller. “You will see tiers, brands and more of a retailer focus on product assortment management.”
“If retailers want to capitalize on current trends, they have to be flexible, reacting quickly, changing or tweaking planograms to meet consumer demand,” said Loposfsky. “You can’t fear the unknown here.”
Yet South Africa remains one of the most unequal societies in the world. As the nation’s slums expand, so do its lavish suburbs, where people pay many millions of rands for opulent houses. While millions of citizens earn less than a dollar a day,[link widoczny dla zalogowanych], South Africa is also home to the most millionaires (in dollars) on the continent.
And as opportunities have opened up in business after decades of apartheid-inspired white economic domination, increasing numbers of black people are now getting rich.
“They can afford to spend money on the most powerful status symbols – one of which is the cigar,” says Wesley.
Brett Mulder, who manages what is arguably the finest cigar bar in Africa, in Johannesburg,[link widoczny dla zalogowanych], says he’s seen a “major spike” in cigar sales in recent years. “On a given night here you’ll find hundreds of people, dancing, eating and smoking cigars.”
“The palates of South Africans, including black South Africans, have matured over the past 10 years especially,” he says, and they want luxury items, like cigars and champagne.