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Wysłany: Pon 5:15, 09 Maj 2011 Temat postu: Mens Sunglasses1Are You a Marketer alternatively a |
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ve all seen repellent marketing strategy by 1 point or another -- and I'm not talking about curse words or nasty pictures, I'm talking about people SHOUTING why you NEED what they have to sell. But there are far better [link widoczny dla zalogowanych], more efficacious ways to create marketing materials that get results.
I've taken apt crying these hateful folks "marketeers" because that word seems to match their garish, amateur stamina and manner.
Their tactics may be working on some people, but it doesn't go on me and I'll wager it doesn't work on you, either.
Fundamentally [link widoczny dla zalogowanych], the difference between a marketer and a marketeer is simple:
1. intention 2. authenticity 3. skill
Here's a rapid quiz to see which category you fall into:
1. What is your basic intention while you create marketing material and put it "out there" ?
a - to make as many money as possible b - to serve a characteristic target mart c - to location yourself for an specialist / branding d - to serve as numerous folk as possible when earning as many as possible e - to stand out as unique / to have fun
2. Which of the following is MOST major to you (be genuine)?
a. making money b. growing a catalogue c. positioning your product d. getting your information out there e. solving problems
3. When you create marketing substances [link widoczny dla zalogowanych], who do you sound maximum like?
a. newspaper identity or nonpartisan spectator b. Frank Kern (just aboutme other huge marketing guru) c. a person you calculate represents a good sales person d. yourself
4. Which of the following would you NEVER compromise?
a. latent sales / buyers b. your dignity c. masterly prerogative d. your honesty e. your vision
5. Where do you get your inspiration for creating marketing materials?
a. at learning the great marketers / taking lessons from successful marketers b. at emulating a marketing formula nail a problem, feel the grief, solve the problem) c. from daily accidents or however you think ambition convert d. from inspiration, wherever you may find it
6. When inspiration strikes you with an idea for a product or improvement, which do you typically do?
a. research to penetrate if anyone's yet done it / if there's a demand for it b. call your mentor to discern what he/she thinks of the mind c. sprint some testing to see if it converts d. take it and escape with it
If you answered mostly "a" to these 6 questions, I would dare you to consider that your heart is not actually in your marketing, and you could send in a LOT more sales (with a LOT fewer refunds & chargebacks) if you were to put more authenticity and love into your intentions and your marketing.
If you answered mostly "b" to the answers, I would invite you to think that you're playing it secure. What would occur if you took more hazards in your sale? If you let extra of YOU shine through? What are you fearful you would lose if you did that?
If you answered mostly "c" to the 6 questions, you're sort of ashore the verge of leaving "marketeer" yet you haven't very crossed over to the kingdom of authentic marketer.
If your answers chiefly consisted of "d" and "e," then your marketing style sounds truly reliable. Now I would challenge you to take it even further -- invite inspiration to adviser you, search for the accidental, and permit even more of YOU to come through in your marketing.
People are peckish for fact in YOU and what YOU are really zealous approximately.
Now all you must do namely give it to them. Go for it!
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